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Consumer goods (non-food)

US pet care franchise explores potential in the Czech Republic and Poland

Completion: 2022 - 11
Target markets: PL,CZ
Objective: The client wished to ascertain potential for their unique pet day care / hotel franchise and tasked EasyLink with gauging potential by providing feedback for specific questions that revolved around the brands potential fit in the market, competition, potential barriers to entry other factors that could have impact on post-Covid19 sales.
Results: Our in-market consultants carried out a short but sweet research, which also included interviewing local providers of similar services. Results showed that business potential is indeed there as the demand for such services in its growth stage, competition fragmented, and similar franchise concepts almost non-existent.

EasyLink assisted with a study of the CBD market in the Czech Republic

Completion: 2022 - 11
Target markets: CZ
Objective: The task was to compile a comprehensive longlist of all key players and brands in the CBD market, conduct primary research (through interviews) and secondary research to gather additional information needed for the report.
Results: The consultant drew up a longlist of all the wholesalers, growshops, and headshops as well as a longlist of brands of smoking accessories used for CBD products that are present on the Czech market. Primary research included 11 in-depth interviews with the key market players which helped to understand the specifics of the Czech market. Secondary research focused on gathering additional information on the subject matter such as related legislation, quality criteria in the country, advertising regulations, local attitude, consumer characteristics, market drivers, obstacles, trends, initiatives, etc. Our client appreciated the work and effort we put in: “[Your] work was really helpful and collaborating with [you] was fast and easy. I would be happy working together any time again!”

Recruitment of Czech buyers to Turkish houseware event in Istanbul, Turkey

Completion: 2022 - 05
Target markets: CZ
Objective: Following a fruitful collaboration on a similar project in Poland, EasyLink was approached again to source 2 of the major buyers in the houseware sector for a B2B conference in Turkey.
Results: Based on previous experience and knowledge, the consultant reached out to several prospects, of which 2 buyers showed a strong interest in attending the B2B conference. EasyLink assisted with an organization of their business travels. Both companies were very satisfied with the B2B event and thanked EasyLink and the organizers for the business opportunity.

Recruitment of Czech & Slovak buyers to Turkish houseware event in Warsaw, Poland

Completion: 2022 - 04
Target markets: CZ&SK
Objective: The objective was to recruit 1 VIP sponsored buyer each from the Czech Republic and Slovakia to attend a houseware trade event organized in Warsaw, Poland by a Turkish houseware sector association.
Results: Thanks to its knowledge of and contacts in the Czech and Slovak markets, EasyLink was able to recruit two important distributors to sign up to the event. Additionally, after a very large e-commerce player also showed interest, the client agreed to issue a third sponsored trip invitation as well.

Seeking Russian distributor for US yoga mat brand

Completion: 2022 - 02
Target markets: RU
Objective: With existing exports to close to 60 markets worldwide, a US designer, producer and exporter of high-end yoga mats contracted EasyLink to identify, screen, pre-select and arrange meetings with qualified potential distributors in Russia, primarily from the lifestyle and fashion market segment, and alternatively from sports and leisure.
Results: EasyLink Russia identified 25 prospective partners of which the client shortlisted 7 as top priority, 7 as second and 11 as third priority. Communication with companies in this project was made difficult by the ongoing covid pandemic and many people's operation from home, but eventually we were able to present to the client 4 companies with a positive or semi-positive response, and open to an online meeting.

Sourcing project: US client meets with one of the leading plastic manufacturers in Central Europe

Completion: 2022 -
Target markets: CZ
Objective: Our client designs and manufactures chicken coops. The company wished to identify a qualified supplier among European extrusion blow moulding factories.
Results: On the occasion of the client´s business trip to Europe in March 2022, EasyLink arranged a face-to-face meeting with the sole pre-selected partner in the Czech Republic.

Major producer of garden care products assesses market potential and competition in six countries

Completion: 2021 - 11
Target markets: CZ,SK,SI,HU,RO,UA
Objective: The client, a producer of well-known garden care brands enlisted EasyLink’s assistance to assess their current position, market size, trends, restrictions caused by legislation and competitor landscape in the Czech Republic, Slovakia, Hungary, Slovenia, Romania and Ukraine. Store-checks at DIY chains, traditional garden centres as well on major e-shops were also part of the project as well as interviews with relevant stakeholders. The second stage of the project will involve approaching local companies with an offer of cooperation.
Results: The client was provided with 6 detailed reports, each 30-50 pages long, and with a regional overview comparing the most crucial points and competitors’ strengths. Storechecks were conducted at 4-7 physical shops in each country (in addition to e-commerce), which provided the client with a good understanding of brands they have to compete with in the target markets. The reports also included estimates of market size, and detailed profiles of top competitors and potential partners.

Regulatory research on import of sanitary products to Russia, Estonia, Lithuania, Ukraine and Uzbekistan

Completion: 2021 - 10
Target markets: RU,EE,LT,AZ,UA,UZ
Objective: Starting with Russia, and later replicating the research also in Estonia, Lithuania, Azerbaijan, Ukraine and Uzbekistan, our client requested EasyLink to classify sanitary products such as Sanitary Napkins, Sanitary Liners or Shield, Sanitary Tampons, Baby Diapers, Adult Diapers, Baby (Body and Face) Wipes (Wet type), Masks and others in accordance with each country's regulations, and determine conditions for their import and sale in the territory.
Results: EasyLink interviewed certification agencies to find out whether the target products are classified as sanitary or medical products. The report provided custom tariff codes for all products and summarized all import regulations, norms and requirements, labeling regulations, VAT and import duties to facilitate the client's market entry strategy. The research was completed in Russia in 2018, and the client turned to us again in 2019 for Estonia and in 2020 for Lithuania, EU-wide regulations on import licensing, and for Azerbaijan, and for two more countries in 2021 - Ukraine and Uzbekistan.

A German supplier of cookware and kitchen gadgets looking for suppliers in Eastern Europe

Completion: 2021 - 08
Target markets: HU,BG,RO,TR
Objective: EasyLink was commissioned to identify manufacturers of cookware and stainless steel kitchen utensils for home use with production sites in Eastern Europe. The client was particularly interested in companies from Hungary, Romania, Bulgaria, and also Turkey provided they had production facilities located in Eastern Europe and not outside of it. The quality of the manufactured products was also regarded as very important.
Results: Our consultants in Central and Eastern Europe have researched the markets to find potential suppliers in target countries. 16 manufacturers were identified in Turkey while only one was found both in Bulgaria and Hungary, and none in Romania. The main reason was that many companies only manufactured industrial kitchen equipment for professional use, or did not have sufficient capacity or experience in the production of household kitchenware. Such products are mainly imported from Asia.

U.S. furniture manufacturer targets additional business partners in Russia

Completion: 2021 - 06
Target markets: RU
Objective: Our client, one of the leading US producers and importers of home office, occasional, bedroom, dining, and entertainment furniture, had been selling to Russia for almost two decades. However, upon their Russian distributor going bankrupt and subsequent development of new business partnerships, sales remained below expectations. EasyLink was requested to gather market intelligence to help the company understand if there were opportunities to sell more through accounts they were unaware of or areas they have overlooked. The task was to develop a database of potential new customers and partners, specifically medium-sized and large companies within 5 specific categories.
Results: EasyLink identified close to 70 potential partners; the database (in an easy-to-use spreadsheet format) included retailers (medium to higher end price range), middle or big e-commerce businesses, large / high-end interior designers and interior designers experienced in importing furniture from the USA, furniture importers/distributors, and sales agencies experienced in selling furniture imported from America, Europe, or Asia into Russia. Each entry included company name, website, Instagram/Facebook account link, info on retail showroom locations where applicable, short description including indication of size (turnover, number/size of stores etc.), and company contact details.

Selection of buyers for participation in B2B digital event in the Yachting sector

Completion: 2021 - 05
Target markets: CZ
Objective: EasyLink was hired to identify and approach potential buyers from the yachting sector in the Czech Republic that would participate in a B2B digital event organized by an Italian partner company and the Italian Industrial Association of Motor Yacht production. Italian manufacturers and sellers of high-end and luxury yachts on one side were to meet 2-3 potential buyers located in the Czech Republic through a digital marketplace platform.
Results: Based on the project brief, the EasyLink consultant conducted market research into companies involved in the distribution of motor yachts (broker, dealers, agents) with a special focus on luxury yachts distribution. The information resources used to develop the initial list of contacts included business directories, trade fair catalogues (esp. FOR BOAT trade fair in Prague), sector-specific associations (The Boating Industry Association), brokers' websites, and the consultant's own market knowledge. The consultant drew up a database of suitable companies out of which 11 companies were shortlisted based on the client´s criteria. All of the selected companies specialized in the sale of high-end or luxury yachts on the Czech market. Three companies expressed interest and registered for the online event.

US manufacturer of wall decals targets Russia

Completion: 2021 - 05
Target markets: RU
Objective: EasyLink was asked to assess market opportunities via partnership with potential distributors as well as direct exports to large accounts in Russia.
Results: An initial list of 46 potential partners (including 17 distributors and 29 online and offline retailers) in Russia was produced by EasyLink; contacting the pre-selected prospects took place in two stages. First, the client selected five companies (leading e-shops) to be contacted. Subsequently, 16 prospective distributors were contacted.

US company needs to resolve tax and shipping issues in the Polish market

Completion: 2021 - 03
Target markets: PL
Objective: A manufacturer of hand tools had established themselves reasonably well in Poland, but has hit an issue with tax and also transportation. These were relatively minor problems which, however, affected the company’s business in Poland causing delays and paperwork problems. EasyLink was hired to provide assistance in this matter.
Results: The US company had difficulties in setting up a direct agreement with local transport companies as they refused to collaborate with a legal entity without a physical presence in Poland. The consultant helped find a solution and new account managers were found at the shipping companies who agreed to sign a contract directly with the US client. Also, the tax issue was solve together with a Polish accountant company. The client was very enthusiastic with the project outcome and highly appreciated our work. “This is great news as it will help simplify a lot of work to get paperwork for taxes.”

Partner search project: Identifying distributors of dermatology, cosmetic and cosmeceutical products for professional use

Completion: 2020 - 10
Target markets: CZ
Objective: Italian producer of exclusive skin beauty treatments, innovative range of products for sport and massages, and natural cosmeceutical treatments wished to identify potential business partners in the Czech Republic.
Results: EasyLink conducted market research into companies involved in distribution of dermatology, cosmetic, and cosmeceutical products for professional use, skin beauty treatments, and products for sport, physical therapy, and massages. EasyLink identified and approached 20 companies. Due to the worsening epidemiologic situation in the Czech Republic related to the Covid19 pandemic, EasyLink could not recommend travel to meet potential partners in September 2020 and alternatively recommended establishing direct communication with the three sales leads identified during the project via a conference call or email.

US manufacturer of decorations and party goods ready to meet potential partners in the Czech Republic

Completion: 2020 - 03
Target markets: CZ&PL
Objective: Following initial research in 2019, the client decided to travel and meet potential partners in the Czech Republic and Poland. EasyLink recommended widening the base of potential distributors and customers to include not only importers of party supplies from the initial research but also importers and distributors of toys, promotional companies, and event organizers.
Results: We identified and contacted 61 companies in Poland and 34 in the Czech Republic. Six Polish companies and three Czech ones confirmed interest to meet during the client’s visit planned for early 2020. Due to covid-19, the trip later had to be cancelled and the client was advised to initiate direct communication by email, phone and virtual meetings. Additionally, we identified one company interested to meet at the Spielwarenmesse trade fair in Germany in January 2021.

Cosmetics market in the Czech Republic

Completion: 2020 - 01
Target markets: CZ
Objective: EasyLink was asked by a US company offering a range of products for the beauty supply market to analyze potential for their cosmetics brand.
Results: In 2018, Czechs spent on average USD 32 monthly on cosmetic products. The population of the Czech Republic reaches 10.68 million. Over 858 tons of lip make-up preparations worth USD 61 million, 948 tons of eye make-up worth USD 76.6 million, and 493 tons of make-up or skin powders worth USD 23.6 million were imported to the Czech Republic in 2018. Czechs shop for higher end products in perfumeries and for cheaper products in drugstores, hypermarkets, and supermarkets. On-line sales now present strong competition for traditional perfumeries. The final report also included retail prices of selected cosmetics products sold in various sales venues in the Czech Republic as well as mapped and profiled the leading local producers and retailers and provided regulatory and technical information.

US producer revisiting their strategy for the Czech market: Direct sales or via an importer

Completion: 2019 - 11
Target markets: CZ
Objective: Our client successfully sells earphones on Amazon in the United States. They needed to evaluate whether a similar strategy could be deployed for the Czech market rather than going via a distributor.
Results: EasyLink’s report outlined the pros and cons of each approach and provided details on expectations and requirements that would come with selling via the largest local e-shops such as Alza and Mall. We provided our recommendations as to the best strategy for the Czech market.

Market report on business environment in Ukraine and Serbia

Completion: 2019 - 09
Target markets: UA,RS
Objective: The German textile company comissioned EasyLink to provide an extensive report on opportunities of setting up business in Ucraine and Serbia.
Results: EasyLink compiled an extensive study on business conditions on both markets comprising information about all potential costs, infrastructure, official and legal requirements to start a business. Also all information regarding the living and working conditions, taxes, availability of manpower, all funding programmes and investment incentives were included in the final report.

Four sales leads identified in the Czech Republic

Completion: 2019 - 06
Target markets: CZ
Objective: U.S. manufacturer of decorations and party goods requested EasyLink to identify and approach potential distribution partners.
Results: 18 companies were contacted to present the client´s offer and assess their interest in direct communication with the client.

Swedish producer of alkylate petrol targets another CEE market

Completion: 2019 - 03
Target markets: HU
Objective: The client again sought EasyLink’s assistance in identifying potential importers and distributors of alkylate petrol, this time targeting Hungary. The fuel is used in two-stroke and four-stroke engines in gardening and forestry equipment. Since the time that EasyLink carried the project in the Czech Republic, the client has appointed one of the companies its importer and developed a successful partnership.
Results: Considering the nature of client’s products, the scope of our research for potential business partners covered both importers of fuel, motor oil, and fuel additives as well as wholesale traders (also ECSM handlers) and companies involved in the distribution of gardening and forestry products and equipment. 32 potential business partners were approached together with a Budapest-based consulting firm that specializes in excise tax authorization cases. The client visited Hungary in March 2019 to meet with three potential distribution partners and the consulting company to discuss possible route to market options. EasyLink accompanied the client during the entire trip to provide in-market support and interpret as required.

U.S. inventor of a bed system for special needs families seeks a distribution partner

Completion: 2019 - 01
Target markets: CZ
Objective: EasyLink was requested to identify and approach potential partners in the Czech Republic.
Results: The product was introduced to 6 entities involved in import and distribution of products for special needs families as well as providers of assistance.

After success in 3 other CEE markets, Italian client has EasyLink approach a 4th market - Serbia

Completion: 2018 - 12
Target markets: RS
Objective: Following a successful market entry in the Czech Republic, Hungary and Bulgaria, our client commissioned EasyLink again with partner search in Serbia.
Results: Knowing the products and market strategy well enough already, we identified, screened and approached 26 companies in Serbia. We distributed the client's presentation materials and discussed the business opportunity at a managerial level. Within a very short timeframe (the client wished to conduct the market visit still before Christmas 2018) we arranged meetings with 7 prospective partners and took care of all the logistics matters (car rental, recommendation of hotels with regard to meeting venues etc.). The client had very good discussions in Serbia and said that at least 2 companies met can be really interesting with high potential for cooperation.

Japanese trading company evaluating 3 CEE markets

Completion: 2018 - 08
Target markets: CZ,PL,HU
Objective: EasyLink was asked to evaluate three markets (Czech Republic, Poland and Hungary) for a Japanese trading company with focus on multiple consumer categories: houseware, furniture and fashion accessories.
Results: For each country, we prepared a 50-slide PPT presentation detailing each category. We also prepared a country overview (general, economic, growth-trends), an overview of each sector and pinpointed 3-5 interesting brands in each category having the best potential in the Japanese market. We also identified OEM partners for each category. For the client's own product (ionic toothbrush) we scoped all three markets and described the major sales channels (pharmacies, drugstores and e-commerce). Each presentation also included a concise executive summary highlighting the category of highest potential for the client's easy reference. The reviews served as a starting point for further steps to be taken by EasyLink on behalf of the client in the CEE region.

Italian furniture producer searching a representative in the Czech Republic

Completion: 2018 - 07
Target markets: CZ
Objective: An Italian producer of design furniture for offices, operating already a showroom in Prague, requested a business representative / sales agent search to cover the whole Czech Republic market.
Results: After consulting the client on the most effective way to achieve results, EasyLink developed adverts to promote the client as an attractive employer and posted them on the largest Czech job portals as well as marketplace for tradesmen. The whole project resulted in the client finding a suitable candidte and hiring him after several interviews, with assitance by EasyLink.

Italian producer of swimming pool chemicals and technologies expanding to Bulgaria and Hungary

Completion: 2018 - 07
Target markets: BG,HU
Objective: Following a successful visit in the Czech Republic in December 2017 the client, a major Italian producer of swimming pool chemicals and technologies asked Easylink to assess potential in other CEE countries. EasyLink first conducted a quick scoping in Romania, Poland, Hungary and Bulgaria with regard to the number of public swimming pools, hotel spas etc. Based on the quick results delivered within a single working day, the client opted for Bulgaria and Hungary as their next target markets.
Results: In Hungary, EasyLink identified 35 potential partners for the client. These included companies engaged in distribution of swimming pool chemicals, swimming pool technology, construction companies with references in large public swimming pool projects and operators of swimming pool technologies and/or chemical producers. Following the first wave of phone calls EasyLink distributed all company PDF materials and product literature to interested parties. 6 companies expressed their interest in further talks and were ready to meet the client during their visit to Budapest in June 2018. EasyLink assisted with hotel recommendation and all logistic issues and accompanied the client to all meetings, thus adding value to the entire project. The client was very happy about the outcome of the market visit and advised that "there was good chance of a partnership agreement with one of the meeting companies." One week later, the client traveled to Bulgaria where EasyLink had previously approached 16 companies. Since the itinerary in Bulgaria required a lot of traveling, EasyLink helped to schedule the route, looked for suitable hotels and arranged a car hire for the client. We also arranged interpreters for two meetings.

Italian producer of swimming pool chemicals looking for partners in the Czech Republic

Completion: 2017 - 12
Target markets: CZ
Objective: Our client is a large Italian group with over 50 years history in the chemical industry. One part of the group produces innovative chlorine-free swimming pool chemicals and technologies and is searching for distribution partners across the CEE, starting with the Czech Republic.
Results: EasyLink conducted market research into companies involved in distribution of various technologies for public swimming centres and water parks, design and engineering companies with strong references among public swimming pool facilities and local producers of swimming pool chemicals. The initial list comprised 26 prospective partners. The Czech Republic ranks third in the EU in the number of garden pools per inhabitant (after Spain and France). Interviews with the managers indicated that the market is quite saturated, but 6 companies expressed their readiness to discuss potential cooperation, including the biggest supplier of garden swimming pools in CZ and two major distributors of swimming pool chemicals and technologies. The client was extremely satisfied with their mission to the Czech Republic. They are in serious talks with 3 out of 5 prospects in CZ and will certainly add another country on the list to be explored through EasyLink.

Leading UK fitness equipment distributor targets another market

Completion: 2017 - 11
Target markets: PL
Objective: After EasyLink helped the client find a distributor in Slovakia, they wished to tap into the potential of other CEE markets, this time focusing on Poland. Poland is one of Europe’s most dynamic fitness markets - in 2015, Poland were only €25 million short of reaching €1 billion in revenue within the fitness industry which was an increase of over €100 million from the previous year, which puts it at the top of the European tree for fastest growing markets.
Results: Our Warsaw-based team contacted 26 potential partners – importers and wholesalers of fitness equipment and rubber flooring. 4 companies expressed interest in further talks with the company.

Korean company wishes to asses potential for their eco-friendly disinfectants in Poland and the Czech Republic

Completion: 2017 - 11
Target markets: CZ&PL
Objective: Our client is a producer of 100% natural eco-friendly food disinfectants, detergents, insect repellents and deodorants. Materials utilised in production include e.g. oyster shells. The company has recently acquired FDA and Halal certification and is keen to learn about the necessary EU regulatory procedures.
Results: EasyLink listed over 70 companies in Poland and the Czech Republic and talked with their managers about the potential of the client's products. We summarized the most important regulatory requirements for the company to follow/apply for and arranged 9 meetings. The client provided samples to each prospect and agreed to follow up upon their return to South Korea. The company was very pleased with EasyLink's services and dedication in both countries and assessed the business trip as highly productive.

U.S. inventor of a bed system for special needs families explores opportunities in CEE markets

Completion: 2017 - 11
Target markets: CZ,EE
Objective: In preparation for their participation at REHACARE 2017 taking place in Dusseldorf, Germany in October 2017, EasyLink was asked to map resources related to special needs families in the Czech Republic. Then, after the event EasyLink team in Estonia was asked to conduct a confidential background check of a potential importer to Estonia.
Results: In the Czech Republic, 5 potential distribution partners - the leading importers and distributors of equipment, devices, and consumables for home care and one of the leading organizations in the area of care for people with autism were approached and interviewed. The campaign generated one potential sales lead; the company was a major wholesaler and supplier of specialized medical equipment in the Czech Republic and one of the leading manufacturers of rehabilitation equipment and medical devices in Central Europe; the Czech company was advised to visit the client´s booth to see the product and discuss opportunities. After the fair, EasyLink team in Estonia carried a background check of the potential importer. Resources utilized during the project included research of secondary resources such as annual financial reports and media – searching for information on the company as well as its executive management. The client was provided key figures from the profit and loss statements for the past 4 years and breakdown of sales by activity.

UK distributor of gym equipment eyes Slovakia and Hungary

Completion: 2017 - 10
Target markets: SK,HU
Objective: Our client is the largest wholesaler and distributor of gym equipment and rubber flooring products in Ireland and one of the largest in the UK. Owning sole distribution rights to some of the world’s leading fitness equipment manufacturers, the client wished to explore the growing CEE fitness markets starting with Slovakia and Hungary. The client wished to begin with an insight into the size of the market, fitness trends and competition present, followed by a standard partner search project aimed at both the fitness equipment and rubber flooring side of business.
Results: Market research exercise showed that the Slovak and Hungarian markets are small in comparison to the UK or even Poland, yet slowly growing. Only a handful of local gyms belong to a chain, most are independently operated. Local distributors often supply neighbouring markets in addition to their own. EasyLink then focused on approaching gym equipment retailers, wholesalers and service companies, e-shops with own showroom and specialist flooring contractors and flooring wholesalers. EasyLink contacted a total of 48 companies in the 2 markets and set up meetings with 9 companies interested in discussing potential partnership. Discussions with the potential partners went extremely well with one of the Slovak companies offering to cover 2 additional CEE markets for the client!

Partner search in CZ and SK for the biggest cosmetic producer from Moldova

Completion: 2017 - 10
Target markets: CZ&SK
Objective: Our client is the biggest producer of natural cosmetics in Moldova. The company wishes to find distribution partners in the Czech Republic and Slovakia.
Results: EasyLink compiled and contacted 43 companies in CZ and 32 in Slovakia. The pool of prospects included major importers/distributors, wholesalers, drugstore retail chains (TETA, DM drogeriemarkt) and e-commerce companies. Economic growth in the Czech Republic positively affected beauty and personal care sales during 2016. 45% of Czech consumers preferred shopping in drugstore retail chains (TETA, dm and Rossmann), 23% chose to shop in retail chains (Tesco, Lidl, Kaufland, Globus or Albert) and 12% buy drugstore products in small drugstore shops. EasyLink managed to arrange 6 meetings in the Czech Republic and 5 in Slovakia and produced a detailed meeting program for the client's convenience.

Partner search in Romania for a manufacturer of LED light fixtures

Completion: 2017 - 06
Target markets: RO
Objective: Our client is a designer and manufacturer of simple battery powered LED light fixtures that improve safety and security in and outside the home. The company has started to build a network of distribution partners in Europe. The primary target customers for these products are DIY retail stores. EasyLink was commissioned to search for distribution partners supplying DIY chains in Romania.
Results: In the course of the project EasyLink identified 29 prospects of whom the client prioritized 12 companies for further contact. EasyLink produced a report including a market overview (with focus on DIY chains and LED lighting sector). EasyLink talked with the relevant decision makers in all 12 companies and introduced the client's products and strategy in Romania. 4 companies are interested in further talks and will be approached directly by the client.

Luxury self-tanning products evaluate the Czech market

Completion: 2017 - 06
Target markets: CZ
Objective: A leading UK producer of luxury tanning products wished to meet new potential partners in the Czech Republic and re-evaluate local potential due to unsatisfactory performance of their current local distributor. EasyLink was to gather information on potential partners and contact companies of most interest – the pool of targets would consist of distributors of beauty products (skincare / bodycare related), premium beauty products retail chains and top online sellers of premium beauty products.
Results: EasyLink provided a list of 26 prequalified partners to the client, including the 2 largest online sellers of beauty products and 4 premium products retail chains. 24 companies were contacted with an offer to meet the client, out of which 8 expressed interest in meeting and develop potential partnerships. This included the two largest online sellers of beauty products, which were already familiar with the brand and wished to discuss its current performance in the market as well as next steps for further development. The client met 6 companies in Q2 2017 to discuss potential partnership.

Partner search in Russia for a Czech supplier of sanitation products

Completion: 2017 - 05
Target markets: RU
Objective: Our client is a Czech supplier of innovative urinal screens, toilet bowl air fresheners, multifunctional air fresheners, bathroom floor mats, and hand dryer accessories. The company wishes to explore the Russian market and identify potential distributors.
Results: EasyLink consultant in Russia conducted market research into companies involved in distribution of cleaning and sanitation products. In the course of the project easyLink contacted 72 companies (48 cleaning products distributors, 23 cleaning companies, 1 manufacturer of cleaning products). 3 companies expressed interest in meeting the client to discuss potential cooperation. EasyLink prepared a detailed partner search report containing a general overview of the market with feedback from interviews with the approached prospects, profiles of positive companies with detailed feedbacks and short profiles of all other contacted companies. EasyLink also prepared a detailed meeting itinerary and provided in-market assistance to the client. EasyLink consultant in Russia accompanied the client to one meeting where interpreting was necessary.

U.S. manufacturer of wood pellets for heating and biofuel assesses relevant export markets in Europe

Completion: 2017 - 05
Target markets: CZ
Objective: EasyLink was requested to evaluate potential of the Czech market. Information resources included media articles and a website of a cluster that associates the majority of local producers. We also interviewed the president of the cluster by phone.
Results: We delivered information on local production, consumption, imports and exports, and prepared an overview of key producers and prices. Exports of wood pellets from USA to Europe more than doubled in 2012 and 2013, they reached 4.7 million tons of pellets (about 63% of all pellets produced in USA) in 2013. The U.K. and Belgium are the leading importers of pellets from USA; no wood pellets are exported from the United States to the Czech Republic, a country where local production significantly exceeds consumption, about two-thirds of Czech production is indeed exported.

U.S. supplier of handmade jewelry maps advertising opportunities in the Czech Republic

Completion: 2017 - 01
Target markets: CZ
Objective: EasyLink was asked to identify venues where the client could promote their handmade jewelry.
Results: We analyzed various options for the client to reach the market such as methods and outlets from which people buy jewelry, forms of media that would be most appropriate for the client to advertise in. We also mapped their competitor's product sales. Our resources included research of business databases, jewelry-dedicated websites, websites of companies, associations, and magazines/media as well as phone interviews with market players. The Czech market is quite well supplied - Czech customers most often buy locally or in other European countries. Only a small portion of them buy outside of Europe. We also researched various message boards where people talk about how they buy jewelry products. Etsy is widely recognized and used in the Czech Republic. The number one venue is Fler.cz, which is a local version – for Czech sellers and buyers, in Czech only. Another option would be advertising at Design Portal, which is a portal dedicated to design, its focus is on local designers.

Estonian pet care products eye Hungary for their next expansion

Completion: 2016 - 11
Target markets: HU
Objective: After successfully completing a project in the Czech Republic and establishing cooperation with 2 prospects, our client, an Estonian producer of premium bedding and nesting products for small pets, commissioned EasyLink to explore opportunities in another market, this time in Hungary.
Results: Hungary has proven to be a more challenging market, mainly due to the fact that the premium segment for small pets is not as yet developed – in general, Hungarian consumers are considered to be rather price-sensitive usually on the lookout for less pricey goods. EasyLink identified and contacted 37 prospective partners and helped the client organize delivery of additional materials and samples to selected promising parties. Seeing the quality of the product for themselves, 5 companies eventually decided to meet the client and discuss cooperation, including Alpha-Vet/Alpha Holding, the dominant market player in animal health care, pet food wholesale, animal drug manufacturing and sales in Hungary. It ranks 98 on the TOP 100 list of most successful companies in Hungary.

Hungary: EasyLink aids a home textile company in exploring another market

Completion: 2016 - 10
Target markets: HU
Objective: After completing projects in the Czech Republic and Poland, our client, a leading UK home textile and kitchenware, entrusted EasyLink with another CEE market – Hungary. The focus of the partner search centred on distributors supplying retail chains and upscale home decoration stores with complementary products.
Results: EasyLink hand-picked and contacted 27 qualified companies and arranged meetings with 6 interested parties. Within a few months after the visit, the client already received their first order for the Hungarian market and was in the initial stages of negations with a distributor, a chain store and 2 other shops with an online presence.

Recurring client exploring other CEE markets: Hungary

Completion: 2016 - 10
Target markets: HU
Objective: Following a successful visit to the Czech Republic in 2015, EasyLink was again commissioned by a major Northern Irish producer of professional detergents to look for potential distributors in Hungary.
Results: Market information gathered via phone discussions with local wholesale traders, retailers, agents/distributors have revealed a rather saturated cleaning, hygiene and sanitary market in Hungary. Even though online selling is not as widespread in Hungary as in most developed countries, the cleaning, hygiene and sanitary products sector seems to be an exception. A great deal of the companies contacted run a webshop and generate a large part of their sales online. EasyLink approached 30 companies to present them the opportunity. 5 companies expressed interest in meeting our client in October 2016, all being pexeprienced distributors on the Hungarian market.

Analyzing the Czech hair care and personal grooming market

Completion: 2016 - 09
Target markets: CZ
Objective: The client supplies a very wide range of products for the beauty supply market. EasyLink was requested to assess market opportunities and evaluate possible route to market options.
Results: In the Czech Republic almost two thirds of all cosmetics and personal and home care products are annually sold by FMCG food-retailers: supermarkets and hypermarkets, the leading retail chains include e.g. Tesco, Kaufland or Albert. Specialized drugstores (leading chains include dm, Teta and Rossmann) generate slightly over one-third of sales in this category. Specialized drugstores now strive hard to steal customers from hypermarkets and supermarkets by establishing customer loyalty programs and through various retail events. We interviewed purchasing managers of the leading chains as well as local haidressers to inquire into their sourcing requirements and needs. We can roughly estimate based on interviews with hairdressers that they shop for their supplies once a week and some USD 400 is spent monthly by a full-time working hairdresser on various supplies including hair dyes, shampoos etc. Hairdressers shop at specialized wholesalers carrying professional lines of products for hairdressers, cosmeticians, and other professionals in the beauty segment.

UK manufacturer of detergents looking at opportunities in Poland

Completion: 2016 - 06
Target markets: PL
Objective: Following a successful market visit in the Czech Republic, our client, a producer of professional detergent decided to explore other CEE markets starting with Poland.
Results: EasyLink pre-selected 46 companies in Poland and contacted them all by phone to assess their interest in working with a new supplier. EasyLink distributed. 6 companies confirmed interest in initial talks and EasyLink arranged meeting with 3 of them. Due to their inability to meet during the client's visit in Poland, the remaining 3 companies were approached directly by the client.

Partner search: Estonian high-quality bedding materials going for the Czech Republic

Completion: 2016 - 05
Target markets: CZ
Objective: Our client, an Estonian producer of high-quality bedding and nesting material for rodents and other small pets, had recently added a retail range to their bedding products for lab animals and wished to explore the growing pet care market in the Czech Republic. EasyLink was commissioned to identify potential distribution partners and set up introductory meetings with interested parties.
Results: EasyLink identified 30 potential partners - distributors of pet products/accessories , pet shop retail chains, general grocery store chains who also have well-developed pet product department and major pet care products e-shops . A list with their details for submitted to the client for comments. EasyLink then contacted all approved prospects and provided them with Czech marketing materials. Seven (7) companies expressed interested in meeting the client, including the largest importers of petfood in the country and pet shop chains and the client had an opportunity during an EasyLink-organized visit in May 2016 and at the InterZoo trade fair. The client was able to establish cooperation with 2 companies – the second largest pet shop chain in the Czech Republic and a smaller importer of premium pet care products.

Customer search in the Czech Republic for UK supplier of Halloween and party products

Completion: 2016 - 03
Target markets: CZ
Objective: The client is a major UK supplier of Halloween and party products and wished EasyLink to identify and approach retailers and e-commerce companies in the industry as potential customers.
Results: EasyLink identified 24 potential partners and provided them with the company's presentation and link to the latest product catalogues. In the course of the project 12 additional companies were approached. Out of the total number of 36 companies 9 prospects expressed interest in meeting the client to discuss cooperation during the client's visit in April 2016. EasyLink arranged all the logistics, accommodation and interpreting services and accompanied the client to meetings where necessary.

Swedish producer of alkalyte petrol seeks a new distribution partner in the Czech Republic

Completion: 2016 - 03
Target markets: CZ
Objective: Our client was seeking candidates who can become their new importer and distributor of alkylate petrol in the Czech Republic and possibly also in Slovakia. The fuel is used in two-stroke and four-stroke engines in gardening and forestry equipment.
Results: EasyLink carried extensive research into companies involved in import and distribution of forestry and gardening equipment as well as import, distribution, wholesale, and retail of fuel and oils and greases for various applications. Resources included listing of exhibitors at key trade-specific fairs and exhibitions, business directories, company websites as well as the consultant’s own contacts and market knowledge. Altogether 34 prospective partners were approached. Given the fact the gardening season was quickly approaching the client requested being provided contact information of interested companies along the course of the project. EasyLink prepared detailed profiles of five entities that confirmed interest and readiness in discussing partnership opportunities. Additionally, EasyLink identified a potential sales lead (not a distribution partner) – a local company that already sources and distributes alkylate petrol for further processing within multiple countries in Central Europe. For other companies contacted short profiles and interview summaries were prepared.

Partner search for a UK manufacturer of professional detergents

Completion: 2016 - 02
Target markets: CZ
Objective: EasyLink was commissioned to identify and approach potential distributors of professional cleaning chemicals, detergents and accessories in the Czech Republic. The company wishes to identify potential proactive distributors in the Czech Republic and develop knowledge of the local market.
Results: EasyLink produced a 46-page report per the client’s requirements, detailing the Czech market background (data on production and import of detergents), overview of target segments where the client’s products could be sold (hospitals, catering establishments, fast food chains, accommodation facilities, laundries, sports, educational and other venues). The report also included detailed profiles of competitors and potential partners for the client’s review. In the next stage of the project EasyLink approached 26 prioritised and shortlisted companies and 18 additionally identified prospects and disseminated the client’s company and product literature. 5 companies expressed interest in the client’s products and meetings were arranged with them. EasyLink accompanied the client to most of the meetings and provided all necessary in-market support.

Latvian household chemicals and body care products looking for a distributor in Slovakia

Completion: 2015 - 11
Target markets: SK
Objective: The client is an established producer of household chemicals and cosmetics/body care products with focus on eco line range. The company’s export manager entrusted EasyLink with identification of potential distribution partners in Slovakia.
Results: EasyLink identified and shortlisted 27 carefully profiled prospects and approached with the opportunity to meet the client’s representative to discuss potential distribution partnership. EasyLink provided the relevant decision makers with all necessary information and product catalogues and followed up with them in a 1-2 week time to collect their final decisions and feedbacks. 7 companies expressed interest in meeting, but only 5 were available during the client’s visit to Slovakia in November 2015. EasyLink provided the client with a report including a market overview and profiles of all contacted companies and assisted with the related logistics and interpretation issues.

UK supplier of home textile and kitchenware to the Royal family looking for sales channels in Poland and the Czech Rep.

Completion: 2015 - 10
Target markets: CZ&PL
Objective: The company is an awarded supplier of kitchen textile and kitchenware with a royal warrant. It now wishes to explore the CEE area starting with Poland and the Czech Republic.
Results: EasyLink consultants in the target markets collected business intelligence regarding the structure of the market and appropriate distribution channels. They identified and approached 42 companies in PL and 40 in CZ and having the managers evaluate the opportunity, arranged 3 meetings in Poland and 4 in the Czech Republic. (….”Just to quickly say thank you so much for an excellent week of visits – I am very excited to see what comes from the trip, and am feeling very optimistic about both the Czech and Polish markets.”)

Major US furniture manufacturer assessing sales potential in the Czech Republic, Poland and Hungary

Completion: 2015 - 09
Target markets: CZ,PL,HU
Objective: A major US manufacturer of residential upholstered furniture commissioned EasyLink to identify and approach potential distribution partners/agents in the Czech Republic, Poland and Hungary.
Results: The EasyLink consultants in Poland, Czech Republic and Hungary conducted market research in the furniture sector and shortlisted 20 potential partners in CZ (additional 31 companies were identified in the course of the project) for the client’s review. Top 26 companies were shortlisted and approached by phone. We arranged 8 meetings in the Czech Republic. A similar number of prospects was shortlisted and approached in Poland and we received 8 positive feedbacks. The client also made a one-day stop in Hungary and wished to meet potential partners there. The local EasyLink consultant approached 32 companies and arranged as many as 7 meetings during a single day. The week-long visit provided the client with an insight in the diverse features of three CEE markets and generated a number of very good contacts to be further pursued with the aim of establishing distributors for each of the countries.

U.S. manufacturer of custom umbrellas for the leisure and hospitality industry targets Poland

Completion: 2015 - 08
Target markets: PL
Objective: The company markets its products to 5-star hotels and resorts and up-scale restaurants domestically and abroad. EasyLink was requested to deliver a market overview to help assess market potential.
Results: Prospects for the development of the outdoor furnishings and decorations market in Poland in upcoming years are very optimistic. Euromonitor International estimates the annual spending on products from the segment of garden furniture at approximately USD 70-80 million, while expenditures on barbecue and table settings are expected to rise to USD 170 million. Experts estimate the value of the Polish HoReCa market at approximately USD 8-9 billion. In Poland there are 2,500 hotels with over 122,000 rooms; 50% are three-star hotels and 26% are four-star hotels, there were only 61 five-star hotels at the end of 2014. The number of restaurants exceeds 16,000. On the other hand, the theme parks market is still in early stage of its development, there are just seven parks that are located on the area of at least 20 ha. In addition there are roughly 150 much smaller theme parks of various types located throughout Poland.

School supplies research in Poland and Romania

Completion: 2015 - 08
Target markets: PL&RO
Objective: EasyLink was commissioned to carry out research (supported by several phone interviews) of school supplies in Poland and Romania. Our task was to find out the price of school materials for a first grader and to verify if schools use lists of required materials and who decides which school material should be bought. We were also asked to find out if school supplies are financed by schools (from the state budget) or by parents and if there are any preferences/recommendations regarding brands.
Results: EasyLink consultants in both countries carried out desk research and also contacted several schools / educational authorities in order to collect answers to the questions. The consultant also interviewed parents of school kids (of different grades) to support and verify the collected information.

U.S. producer of fishing lines seeks qualified and keen distribution partners in Poland

Completion: 2015 - 06
Target markets: PL
Objective: EasyLink was commissioned to approach 22 prospective distribution partners to introduce the client and their fishing lines and to assess the interest of prospective partners in representing the client in Poland.
Results: All the preselected distribution partners were first contacted by phone. Following the initial call company managers were provided detailed information via email. The mailing included an introductory email and catalogues provided by the client. The final report delivered to the client included detailed profiles of the companies with confirmed interest in the proposed collaboration opportunity as well as short profiles and responses of all the other companies contacted. The client was also given hints on how to initiate direct communication with the interested prospects.

U.S. designer and manufacturer of soft comfortable headphones makes their first sales in the Czech Republic

Completion: 2015 - 03
Target markets: CZ
Objective: EasyLink was requested to identify qualified and keen prospective distribution partners.
Results: In the first stage of the project EasyLink delivered short profiles of 27 prospective targets for client’s review. In January and February 2015, EasyLink contacted 22 companies pre-selected by the client. During March and April, the client very actively communicated with the companies that expressed interest in direct communication. The pool of the qualified and keen candidates also included two of the top five players in the wholesale and retail of consumer electronics in the Czech Republic; one of them was appointed the official importer for the Czech Republic already in late spring 2015. The first order followed very shortly!

U.S. supplier of self-adhesive wall sticker products meets prospective distribution partners

Completion: 2015 - 01
Target markets: CZ
Objective: Our client’s products are successfully sold in many sales segments across the world, including baby stores, toy stores, stationary stores, DIY stores, gift stores and online sales segments. Our task was to identify prospective distribution partners in the Czech Republic.
Results: We scheduled three meetings for the Sales Coordinator for Europe at the Nurnberg Toy Fair in January 2015 where the company was exhibiting. EasyLink initially identified and prepared short profiles of 28 prospective partners for review and comments by the client. 8 companies selected by the client as the best prospects were approached by phone and were provided detailed information and catalogues via email.

Initial list of prospective partners

Completion: 2014 - 12
Target markets: CZ
Objective: The recognized world leader in wet/dry vacuum cleaners for consumer, industrial and commercial applications wished to screen potential distributors in the Czech Republic.
Results: EasyLink identified and profiled 22 prospects. The pool of candidates included importers of vacuum cleaners, selected dealers of Karcher in the Czech Republic, and leading wholesalers and retailers of consumer electronics and household appliances.

After a successful mission to the Czech Republic our client now explores Slovakia

Completion: 2014 - 11
Target markets: SK
Objective: While the client sought distribution partners in the Czech Republic, their focus in Slovakia was on finding suitable premises for relocation of part of manufacturing operations. EasyLink was asked to approach companies involved in the human resources, real estate and legal & tax consultancy, which would help the client to facilitate the market entry.
Results: EasyLink in Slovakia approached 4 organizations (real estate developer, investment and trade development agency and property management organizations) and arranged meetings with them during the client’s visit in Slovakia in November 2014. The client also viewed a number of properties to assess their suitability for future production.

EasyLink recruits Czech and UK companies for the CEE’s leading furniture fair held in Bucharest, Romania

Completion: 2014 - 08
Target markets: CZ&UK
Objective: A leading Romanian trade fair organizer wished to attract visitors from the Czech Republic and the UK for BIFE-SIM Furniture Trade Fair held in Bucharest in September 2014. The task was to develop a long list of 30-35 companies to produce 2-4 hosted buyers interested in the opportunity and present company profiles of interested buyers to the trade fair organizer.
Results: EasyLink compiled long lists of 35 (CZ) and 34 (UK) companies – major furniture wholesalers/retailers that were all approached with the opportunity to visit the furniture fair in Bucharest within the hosted buyer programme launched by the trade fair organizer. All companies were approached by phone and detailed information about the trade fair (including information on exhibitors, visitors of previous editions and general information about the Romanian furniture market) was provided to them by email. Due to a rather tight schedule (40 days prior the event) combined with holiday season the response was not overly positive in either country. However, EasyLink managed to recruit one of the biggest UK retailers to visit the trade fair in Bucharest. A number of potential buyers in the Czech Republic were interested in the opportunity but had to reject the offer due to previously scheduled commitments and wished to be approached if a similar opportunity arises in the following years.

Securing meeting with a key target company in Czech Republic

Completion: 2014 - 07
Target markets: CZ
Objective: EasyLink's support was requested to arrange and conduct a strategically important meeting with a named Czech furniture manufacturer as a key potential partner for a Swiss producer.
Results: We succeeded in arranging a top-level business meeting attended by two of three company owners. A senior consultant from EasyLink accompanied the client's CEO to the meeting to provide additional support. We also assisted the client by pre-arranging transportation from Prague to the local plant.

Polish market overview: lawn and garden products

Completion: 2014 - 06
Target markets: PL
Objective: The client is a U.S. company that develops and makes lawn and garden sustainable products including rain barrels, composters, and raised bed gardens. The client requested background information on the industry as well as competitors in Poland in order to determine company’s potential for Poland's lawn and garden industry. Information resources used to prepare the report included secondary resources such as business and sector-oriented Internet portals, company websites, association reports, business directories.
Results: EasyLink’s consultant in Poland employed all available secondary resources and prepared a report for the client containing the following: background information on the housing market in Poland (% of population living in family houses and having gardens/backyards), value of the garden and lawn industry and future developments, number of garden centres and DIY chains. The consultant also gathered information about key local competitors and a product overview including pictures of competitive products, prices, specifications. The consultant further provided brief profiles of prospective distribution partners for the client’s review. EasyLink in Poland concluded that there was good potential on the Polish garden market. In the second stage of the project EasyLink approached the prospects and prepared a meeting itinerary for the client, arranging meetings in Poland for August 2014.

Jewellery import regulations in Poland

Completion: 2014 - 06
Target markets: PL
Objective: The client needs assistance with finding information in regards to the legality of importing jewellery into Poland. The company has recently received an order from a customer in Poland and needs to mail the item to the customer in order to fulfil it. The company encountered an issue, however, when they attempted to ship the item to the customer, as the United States Postal Service informed them that it was illegal for them to do so. The REN has performed some research and could not find any validity of this claim, as no resource that they utilized, governmentally or privately organized, mentioned anything about restrictions on jewellery importation for Poland.
Results: The consultant carried a number of phone interviews to gather detailed and very specific instructions on what the client needs to do.

Background check in Slovakia

Completion: 2014 - 03
Target markets: SK
Objective: After a successful distributor search in the Czech Republic, our client, a producer of hand-made candles, now wishes EasyLink to provide a background search of a company in Slovakia. Resources employed to complete the task included the Trade Register, major business directories, media articles, company websites as well as the consultant’s own market knowledge.
Results: We provided all the contact details of the company as well as a detailed profile, number and location of retails shops, ownership structure etc.

Identifying sales channels and competition in Poland for a producer of vacuum cleaner bags

Completion: 2014 - 03
Target markets: PL
Objective: : A producer of vacuum cleaner bags (VCB) for consumer applications fitting to all vacuum cleaner systems available in the market wanted to expand the business with VCB in new markets among them Italy/Spain/Poland/Turkey/Great Britain/South Korea. EasyLink’s task was to research appropriate sales channels for VCB in Poland, competition (OEM/private label brands), and RSP (recommended selling price) of competitive brands.
Results: EasyLink performed store checks to three major shops representing two types of sales channels (hypermarket and consumer appliances superstore) to check the brands and prices of competitive products. Our project deliverable, a 25-slide PPT presentation, contained a list of brands present in each store, accompanied with pictures of brands and packaging/positioning within the stores. Our comprehensive overview of the competition landscape in Poland facilitated evaluating and focusing of the client’s route-to-market strategy.

Attracting buyers to the International Interiors Show in Cologne, Germany

Completion: 2014 - 01
Target markets: DE
Objective: The client is a Bulgarian producer of mattresses and bed frames, a member of the Wood and Furniture Chamber. The company commissioned EasyLink to attract German buyers to IMM in Cologne to visit the company’s booth and discuss potential partnership.
Results: EasyLink approached 26 prospective buyers and invited them to meet the client at the trade fair in Cologne in January 2014. This project triggered a long-term cooperation with the Bulgarian Wood and Furniture Chamber.

Leading U.S. manufacturer of interior wall decorations looks for opportunities in Ukraine

Completion: 2013 - 11
Target markets: UA
Objective: Largest U.S. manufacturer of residential and commercial wall coverings requested assistance in identification of prospective distribution partners in Ukraine.
Results: We prepared short profiles of 19 prospective partners in Ukraine. While preparing the unqualified list of additional prospective partners the ATR considered a number of factors such as the length and activity of the companies on the toy and children's product markets, whether they operate nationwide, and their experience with importing products to Ukraine.

Opportunities for a U.S. sports performance instruments manufacturer in Hungary

Completion: 2013 - 08
Target markets: HU
Objective: The company designs, manufactures, and distributes rugged, waterproof environmental and sports performance instruments for active lifestyles and technical applications. We were requested to identify and approach prospective distributors for the client’s products and schedule meetings with qualified companies with confirmed interest in discussing collaboration opportunities with the client.
Results: We identified and approached prospective distributors for the client’s products and scheduled meetings with qualified companies with confirmed interest in discussing collaboration opportunities. Altogether 24 companies were identified, evaluated, and approached. The meetings were cancelled due to a change of plans of the company’s representatives in Hungary.

Identifying potential partners for distribution and sales of hygienic systems in Poland

Completion: 2013 - 06
Target markets: PL
Objective: The client designs and manufactures washroom products and accessories including vending machines, sanitizers, air freshening systems, sanitizer refills and aerosols, sanitary bins, as well as branded consumables. We were commissioned to identify and arrange a visit to potential partners with sound knowledge of the local market, wide customer base and proven sales force, and able to able to hold stock among local companies, distributors of washroom accessories, washroom service companies or vending supply companies
Results: EasyLink’s consultant in Poland was asked to contact a selection of prospective distribution partners active in production and/or distribution of cleaning, hygienic and sanitary products, as well as distributors and operators of vending machines. The consultant identified and contacted 42 companies and arranged meetings with 8 prospects.

Partner search in Poland: tanning products for high-end cosmetic retails chains and drugstores

Completion: 2013 - 06
Target markets: PL
Objective: The client is a leading UK manufacturer and distributor of tanning products, achieving UK retail sales of over GBP 5 million in 2011 and supplying major retailers such as Sephora, Debenhams, Boots, House of Fraser or ASOS all around Europe. The EasyLink consultant in Poland was commissioned to identify distributors and strategic retail partners in Poland among high-end cosmetics retail chains such as Sephora, Marionnaud or high-end drugstores such as DM and distributors supplying salons/spas for the client’s professional products.
Results: The EasyLink consultant in Poland conducted market research into local companies involved in distribution of professional cosmetics to salons and SPAs and retailers including major chemists’ chains. The consultant shortlisted 64 companies and managed to arrange meetings with 6 potential partners. The client has already selected the distributor for Poland and there will be a sales target of GBP 50,000 set once the distributor agreement is signed.

U.S. manufacturer of baby products and personal care products assessing its potential to succeed in Russia and Ukraine

Completion: 2013 - 03
Target markets: UA&RU
Objective: EasyLink was enlisted to identify relevant distributors/stockists in Russian and Ukraine that supply pharmaceuticals and cosmetic and baby care products and verify their interest in working with the client.
Results: We completed the assignment by presenting detailed profiles with verified contact details of 8 prospective partners and arranged one-to-one meetings during the trade mission in March 2013.

Market research in Russia and Ukraine: Playground equipment

Completion: 2013 - 01
Target markets: RU&UA
Objective: Leading worldwide manufacturer of playground equipment with growing lines of various recreational products would like to obtain a market research study for Russia and Ukraine focusing on the overall situation in the playground market (demographics, structure, demand, competition as well as financing, import tariffs, etc.).
Results: The report for each country included basic demographic data, list of local competitors (including pictures of competitive products), list of sector-specific trade shows and publications for children suitable for marketing and advertising purposes. The report further included information concerning import regulations (declaration of conformity) and customs procedures. Part of the project was also putting together of a list of potential partners and helping to get some pricing.

Russia-centric partner search for a U.S. leading art design and publishing company

Completion: 2012 - 09
Target markets: RU
Objective: A multi-stage form of project was agreed with the client, a producer of wall décor. The first stage focused on confirming the route to market and compiling an initial list of prospective partners. During the second stage of the project, the consultant was to contact prospective partners selected by the client, identify the key decision-makers and carry out in-depth interviews with each to establish the level interest in view of the proposed partnership with the client. Based on results of Stage 2, EasyLink would proceed with stage 3 and set up meetings with best prospects for the client’s visit.
Results: For stage 1, an initial list of 26 companies was submitted to the client who subsequently approved 23 of them for stage 2. After initial contacts with the targeted companies and further feedback from the client, EasyLink arranged meetings with 10 highly qualified prospects. Meetings were organized for a week-long visit and EasyLink also assisted in identifying hotels, car/driver service, and interpreter services.

UK manufacturer of cleaning and hygiene products seeks distributors in the Czech Republic

Completion: 2012 - 06
Target markets: CZ
Objective: The client, a producer of high quality cleaning and hygiene products for kitchens, washrooms, floors, laundries, vehicles, etc. tasked EasyLink to preselect, screen and approach prospective distributors engaged in distribution/wholesale hygiene and cleaning products.
Results: In the course of this project, EasyLink approached a total of 46 companies - in the initial stage of the project we approached 17 companies primarily engaged in distribution/wholesale of cleaning and hygiene products. However, it soon showed that the market was saturated as there is there is a rich tradition of chemical industry in the Czech Republic and there are numerous Czech manufacturers of high quality cleaning chemicals. EasyLink than expanded focus and approached companies dealing in cleaning technology and companies providing cleaning services and food service and janitorial companies. Altogether 5 meetings were held in June 2012.

Strategic market intelligence report on gems, jewellery and precious metals market & industry

Completion: 2012 - 03
Target markets: CZ
Objective: Our returning customer, the Embassy of India, asked EasyLink to provide another comprehensive report. This time, the ambitious project focused on gems, jewellery and precious metals industry and market. We were asked to provide information on reserves of precious metals & stones, extraction data, survey of local jewellery and bijouterie manufacturers, as well its distributors and final customers.
Results: EasyLink prepared almost 120-page report analysing third-party data (statistics, external reports), information gained from primary resources (such as interviews with industry experts, associations and key players), media archives, company directories, and other secondary resources and provided detailed assessment of the Czech jewellery and bijouterie market, such as market size, cross-border trade and end-user analysis. EasyLink also provided data on gold and silver reserves, though none of them is being extracted and stones that can be found almost exclusively in the Czech Republic – Pyrope and Moldavite. Contact information on sourcing opportunities (bijouterie manufacturers and distributors, jewellery manufacturers and distributors) as well as promotion opportunities and market entry strategies formed another indispensable part of the report.

Across-the-board survey of the Czech leather industry and market

Completion: 2012 - 03
Target markets: CZ
Objective: The Embassy of India enlisted EasyLink’s assistance in mapping another part of the Czech apparel market – this time the targeted sector consisted of the leather industry and leather apparel market. Our client requested comprehensive information on market size and structure, opportunities and threats, key players (producers, end-users, prospective partners), segment specific trends and finally market potential and market entry routes evaluation.
Results: EasyLink amassed detailed information on market size, foreign trade, distribution channels, competitors’ presence (local and foreign), end-user preference, legal and technical issues with focus on three primary subsectors – leather apparel, leather goods and footwear. The final report exceeding 160 pages provided in-depth analysis of the leather market - primary sources of information included interviews with market players, experts and key associations, while secondary market research profited of trade registries, sector related publications, legislation codes, association’s archives, external reports, media archives and subscription-based company directories.

Italian producer of tents and accessories eyes the Czech market

Completion: 2012 - 02
Target markets: CZ
Objective: EasyLink was tasked to conduct market research into companies active in sale or lease of party tens, distribution of garden equipment and organize meetings with interested parties in June 2012.
Results: The Prague consultant pre-selected almost 40 companies, out of which 24 prospects were subsequently shortlisted, approached at managerial level and interviewed by the consultant as well as provided with additional information about the client. 10 companies were keen to meet the client for whom EasyLink organized a challening 3-day-long meeting itinerary. EasyLink also assisted with travel arrangements, interpreter services and provided in-market support.

U.S. manufacturer of luxury baby bedding and furnishings seeks partners in Russia

Completion: 2012 - 01
Target markets: RU
Objective: The company had already established a business relationship with a Russian chain of middle and high-middle class stores with fashionable children's clothing and footwear, plus had shipped products to a Moscow-based chain of boutiques with furniture, textile and accessories for children. The client now wished to identify additional partners in Russia - representatives or brokers that sell goods for kids, beddings, and related products including e-shops, as well as to select advertisement outlets for children goods in Russian magazines.
Results: Easylink consultant for Russia identified a total of 24 potential partners, the list included the largest Russian chains of stores with children goods, smaller retail stores and e-shops with children bedding and bedroom accessories, boutiques with luxury children goods and other organizations. After further discussion and evaluation by the client, the list was narrowed down to ten companies to be approached by the consultant. Our efforts generated the top prospect - a chain of stores in Moscow and St. Petersburg offering a wide range of goods for children from 0 until 12 years of age was chosen and agreed to direct communication and partnership establishment with the client.

Overview of the furniture sector in Russia

Completion: 2011 - 10
Target markets: RU
Objective: In helping our partner to recruit qualified delegates to participate in EuroExpoFurniture EEM 2012 held in Moscow, Russia in April 2011, EasyLink is asked to prepare an overview that would give a taste of the furniture sector in Russia -show how the local market works and what opportunities there might be.
Results: The client acknowledged EasyLink for delivering a “well-done” 14-page report on the Russian furniture market, which expanded rapidly in recent years, with an annual growth of 15-20%! Russia has over 5,000 furniture manufacturing companies and the industry employs more than 116,000 people! The report helped the client “connect a few dots of information they had received on this market.” In preparation of the overview we utilised desk research as well as phone interviews with retailers. The areas covered included market and industry data, furniture range, key producers (about 25% of the industry is controlled by eight largest furniture producers located in Moscow and the Moscow region), information on distribution and retail, and an overview of key exhibitions and magazines. We also provided photographs of store interiors showing some of the various styles of furniture that are currently on sale in Russia.

Distributor and customer search project in the Czech Republic

Completion: 2011 - 10
Target markets: CZ
Objective: Our client, a veneered board manufacturer based in Ireland, had recently received some very strong interest for their product from a large distributor in Lithuania. They had supplied samples and pricing and from initial feedback they believe to have the ability to supply a competitively priced product to this market. Given this feedback the client wished to explore similar opportunities with other companies in Central Europe.
Results: The Czech furniture industry is very fragmented; there are approximately 2,000 small and 400 medium-size companies, and only about 20 large companies with over 250 employees. Interviews with managers of furniture making companies helped us to identify procurement practices in sourcing veneered boards: in fact, many larger furniture makers are capable of producing veneered boards in-house while smaller companies source veneered boards locally. We identified and approached 36 prospective partners: 16 distributors of materials for furniture and door manufacturers and 20 final customers, i.e. manufacturers of furniture and doors as well as hotel/restaurant fitting companies. Their interest in business negotiation as well as capabilities and potential for becoming distribution partners or final customers were evaluated.

Korean supplier of household and garden products evaluates the Czech market

Completion: 2011 - 09
Target markets: CZ
Objective: Our client wishes to assess opportunities for doing business in the Czech Republic and seeks to meet prospective partners.
Results: The consultant successfully introduced the Korean supplier to 34 potential partners - distributors of garden lights (LED and solar lights) and wholesalers and resellers of household products. The final report consisted of a detailed meeting itinerary as well as profiles of companies qualified and keen to engage in the proposed partnership. We also included a summary of responses of companies not interested or not sufficiently qualified.

Identifying potential distributors in Russia

Completion: 2011 - 09
Target markets: RU
Objective: Our client’s products include superior quality diary organizers, leather premiums, and office and social stationery products. The company was going to exhibit at the Paper World trade fair in Moscow and wished to use the opportunity to meet with potential partners at this fair.
Results: EasyLink consultant identified and approached 27 prospective partners involved in the distribution of stationery and office products as well as in retail of books. 9 companies agreed to meet the client at the Paper World trade fair in Moscow. In addition, five Russian companies that visited the fair expressed interest in working with the client.

Recruiting qualified visitors for another fair in Rimini

Completion: 2011 - 09
Target markets: CZ&SK
Objective: Over the past two years EasyLink has been very successful in identifying Czech visitors for a number of fairs held in Rimini, Italy. The positive results led the organizers of SUN, the International Exhibition of Outdoor Products, to engage our services as well.
Results: EasyLink identified and approached over 100 companies in the Czech Republic to evaluate whether they qualify for a special participation package.

Dutch wholesaler of optical and photo studio products targets the Czech and Slovak markets

Completion: 2011 - 06
Target markets: CZ&SK
Objective: Our client holds close to 3,000 products in stock and already exports to 14 countries in Europe, and now wishes to strengthen its position in Central Europe. EasyLink is asked to schedule face-to-face meetings with prospective partners qualified and keen to distribute the products throughout the two countries.
Results: EasyLink pre-selected, contacted and evaluated 27 Czech and 22 Slovak companies involved in distribution, wholesale and retail of optical and photo studio products. We focused on identifying companies for whom photo studio equipment is the core business area. The client held 5 meetings in Slovakia. Since the director was able to only make a one-day visit to the Czech Republic we had to schedule meetings with only the top 3 prospects we identified. The final reports included detailed meeting itineraries with travel information, company profiles of all qualified partners with confirmed interest in the proposed partnership, country overviews, market insight information as well as short profiles of other companies contacted.

U.S. manufacturer of premium, hand-crafted knives seeking to expand to Hungary and Slovakia

Completion: 2011 - 05
Target markets: SK, HU
Objective: The client asked Easylink for assistance in approaching prospective partners. Easylink consultants first drafted preliminary lists of prospective contacts and upon the client's evaluation proceeded to contact those that had been shortlisted to probe their qualifications and interest in the prospective business partnership.
Results: The consultant in Hungary identified 22 prospective distribution partners for the client's review. The client marked seven that appeared to be the right match. The consultant then contacted all shortlisted companies, introducing the client's offer and assessing the potential for business cooperation. Three of the seven contacted companies expressed an interest in direct talks with the client. In Slovakia, the consultant identified 24 companies, contacted 14, out of which eight showed an interest to learn more about the partnership offer directly from the client.

U.S. manufacturer of whirlpools and hot tubs eyeing the CEE markets

Completion: 2011 - 01
Target markets: PL, CZ, SK, HU
Objective: A leading U.S. manufaturer of whirlpools and hot tubs approached Easylink with a request to identify and evaluate major trade fairs in Poland, the Czech Republic, Slovakia, and Hungary.
Results: Consultants in each country located the key fairs and interviewed their managers to obtain detailed information about each fair and to evaluate the significance of the fair in respect to the client's business interests.

Pilot project – Media monitoring

Completion: 2011 - 01
Target markets: PL
Objective: Our task was to monitor media in Poland for relevant articles pertaining to the sector of lighting technology.
Results: The final report was delivered as a Word document and included abstracts (max. 200 words) of relevant news translated from Polish to English and full press releases if they were available in English.

Slovak manufacturer of sofas meets partners in Italy

Completion: 2011 -
Target markets: IT
Objective: The client wishes to identify potential cooperation partners amongst producers of sofas and other business partners in Italy. The company exports across Europe, mainly to the Czech Republic, Germany and Scandinavia.
Results: The EasyLink consultant in Italy introduced the client to 26 companies, of which 6 companies expressed interest in further discussions. The client was provided a final report including detailed profiles of the qualified & keen prospects and short profiles of other companies approached. The client then selected 2 companies he wished to meet, and EasyLink was asked to prepare the in-market visit.

Market research: Pest/insect products in Russia

Completion: 2010 - 10
Target markets: RU
Objective: A major U.K. developer and manufacturer of bio-rational insect pest monitoring and control products for the agricultural, industrial pest control and retail home & garden market sectors wished to identify major players within the distribution channel, establish which are the major brands of both biological pest control products as well as pesticide & insecticide products in the above outlets and obtain contact details of the major brands and identify whether any of the major brands belong to the leading multinational suppliers.
Results: The consultant in Russia identified the key players within the distribution channel – i.e. specialist wholesalers, DIY chains, garden centres, supermarkets and drug stores, and 12 key pest control producers and brands (also providing contact details of relevant managers).

Russia: Matchmaking project for a Slovak supplier of sofas

Completion: 2010 - 09
Target markets: RU
Objective: EasyLink’s consultant in Russia was asked to contact a selection of prospective distribution partners active in production and/or distribution of sofas and evaluate their interest in representing our Slovak client.
Results: Out of 21 pre-selected targets, 7 entities expressed interest in direct communication. Thus, we recommended our client to travel to Russia to meet the top prospects.

Identifying potential partners for distribution and sales of lighting systems in Russia

Completion: 2010 - 09
Target markets: RU
Objective: A Slovak supplier of lighting systems wished to approach prospective distribution partners in Russia.
Results: EasyLink identified and interviewed 19 pre-selected targets to assess their interest in the proposed partnership opportunity. As the response the consultant in Russia received was extremely positive, we recommended the client to travel to Russia to meet the top 6 candidates.

Hungary: Exploring opportunities for a U.S. supplier of gifts

Completion: 2010 - 07
Target markets: HU
Objective: This design and manufacturing company is dedicated to producing a wide range of well Made in the USA hand printed gifts. Their usual route to market arrangements are through sales agents, direct web sales, direct mail marketing and tradeshows.
Results: EasyLink’s consultant in Hungary identified, interviewed and evaluated 27 prospective partners.

U.S. producer of plastic tools and toys eyeing Poland

Completion: 2010 - 06
Target markets:
Objective: The company manufactures over 12 product lines (Snow Sleds, Snow Boards, Snow Shovels, Snow Toys, Ice Scrapers, Lawn & Garden Tools, Lawn & Garden Décor, Janitorial & Cleaning Products, Kayaks and Summer Toys) and is looking to expand its activities in Central Europe and appoint a proactive distribution partner in Poland.
Results: EasyLink‘s consultant approached 43 pre-selected targets (significantly exceeding the number of prospects usually contacted in similar projects) to present our client‘s products and discuss business opportunities. During his visit to Poland in June 2010, the client held 3 meetings; one of the meetings took place with a sourcing manager for Central and Eastern Europe of one of the leading international retail businesses in Europe with over 830 stores in 8 countries.

EasyLink explores market potential for a supplier of yoga products

Completion: 2010 - 04
Target markets: CZ&PL
Objective: EasyLink was requested to carry matchmaking projects in the Czech Republic and Poland to identify prospective distribution partners.
Results: The consultants conducted market research into companies involved in three sectors: distribution of yoga products (yoga studios, yoga schools and association), eco/health shops (BIO stores, stores with mats, healthy products, etc) and sport equipment distributors to create initial lists of targets for direct communication and evaluation. In the Czech Republic and Poland, 9 and 4 companies respectively expressed interest in meeting the client to discuss possible co-operation. In Poland, 4 more companies asked to be provided price lists before making a final decision. The client was presented with detailed profiles of all prospective partners as well as short summaries of their responses.

Irish supplier of energy saving bulbs targeting Slovakia

Completion: 2009 - 11
Target markets: SK
Objective: EasyLink was asked to identify qualified partners amongst distributors and wholesalers of lights, LED lights and electricity fittings.
Results: In the course of work, 31 companies were approached to present our client’s business proposal and discuss potential partnership as well as their interest in meeting the client. Companies with less than four employees and those where managers were not able to communicate in English were considered “not sufficiently qualified”. Face-to-face meetings were arranged for 3 qualified companies whose managers expressed interest in discussing possible cooperation.

U.K. supplier of products for pets targets Poland

Completion: 2009 - 07
Target markets: PL
Objective: EasyLink was requested to evaluate market opportunities for a supplier of heat pads for dogs, cats and other animals.
Results: EasyLink’s consultant in Poland conducted market research into companies involved in the distribution and wholesale of products for pets and identified 21 relevant companies. During the initial phone conversation 17 managers expressed interest in receiving additional information. When their responses and feedback were collected, we prepared detailed profiles of 7 companies open for further contact – the companies requested samples and price lists. Managers contacted during the course of the project stressed that due to the high price of GBP and USD against the Polish zloty, imports of products from these regions was not as profitable as it was one to two years ago. Added to this is the fact that pets’ products are taxed at the VAT rate of 22%, which makes them even more expensive. Thus, Asian manufacturers, which are able to provide price competitive products, are gaining their market share on the Polish market.

U.K. producer of replacement parts for road and mountain bikes wishes to strengthen distribution in the Czech Republic

Completion: 2009 - 07
Target markets: CZ
Objective: Identify, interview and evaluate prospective distribution partners
Results: The consultant pre-selected and approached 22 importers and distributors of cycles as well as cycle parts and accessories to evaluate their interest and qualification for becoming a distribution partner.

Major Italian supplier of sporting goods seeking distributors in the Czech Republic and Slovakia

Completion: 2009 - 06
Target markets: CZ&SK
Objective: The company wished to expand in the CEE region, and requested EasyLink to identify and recommend prospective distributors and retailers for its sporting goods, bicycle equipment and automotive accessories.
Results: EasyLink’s consultants assessed over 60 companies in the Czech Republic and Slovakia and set up meetings with 15 companies with confirmed interest in cooperation.

Identifying potential partners

Completion: 2009 - 06
Target markets: SK
Objective: An importer and distributor of car and bicycle accessories as well as sport and fitness equipment sought to enter the Slovak market via approaching prospective customers directly.
Results: EasyLink identified prospective customers and presented their profiles.

Designer and supplier of unique hotel bedroom amenity equipment targets Romania

Completion: 2008 - 10
Target markets: RO
Objective: Our task was to recommend exclusive distribution partner candidates to cover the Romanian market.
Results: After a thorough investigation of companies active in distribution of professional equipment and consumables for the hotel industry, the consultant compiled a list 18 prospects that were then interviewed and their interest and qualification for partnership were assessed. The client was presented a pool of 5 qualified & keen candidates.

British producer of Christmas decoration products targeting Latvia

Completion: 2008 - 08
Target markets: LV
Objective: EasyLink was commissioned to research and contact prospective buyers – i.e. decision makers in suitable retail groups in order to present the client and its range of decorations, and ascertain their potential for doing business.
Results: The client was presented with detailed profiles of 6 qualified and interested prospects; altogether 22 companies were approached.

U.S. manufacturer and distributor of jewellery looking for a distributor in Russia

Completion: 2008 - 07
Target markets: RU
Objective: EasyLink services were used by a leading producer and distributor of jewellery to identify and evaluate prospective distribution partners with experience in the sales of jewellery to retail outlets interested in extending their portfolio.
Results: The consultant presented the client with an initial list of 28 pre-selected companies, and upon receiving his comments, the most appropriate prospects were approached and their interest and potential were evaluated. The client was recommended to contact a total of 11 companies with confirmed interest in further talks.

Review of import regulations on cosmetic products in Slovakia

Completion: 2008 - 05
Target markets: SK
Objective: A Slovak-Russian cosmetic producer contracted our services to provide detailed information on key legislation, import control rules and market duties & obligations pertaining to producers and importers of cosmetic products to Slovakia. The client also wished to analyze certification requirements and prices.
Results: The consultant provided a detailed report outlining the key information requested together with all the steps necessary for entering the Slovak cosmetic products market.

Leading U.K. producer of office seating looking for production partners in Poland

Completion: 2008 - 05
Target markets: PL
Objective: A U.K. market leader in design, development and manufacture of seating for the commercial environment wished to identify Polish manufacturers of office chairs as potential partners for subcontracting of the manufacture of seating at the bottom end of its range.
Results: EasyLink’s consultant reviewed over 15 companies during initial market screening and short-listed a total of 12 companies that were interviewed regarding their qualification for and interest in becoming a manufacturing partner. The client was provided detailed profiles of 7 companies interested in partnership and meeting the criteria, out of which he selected 4 companies with whom meetings were arranged.

In-depth distributor and end-user survey for a U.S. producer of portable generator sets

Completion: 2007 - 11
Target markets: CZ
Objective: EasyLink was requested to carry 50 structured telephone interviews based on a detailed questionnaire pre-approved by the client.
Results: EasyLink, within a CEE regional team, conducted structured interviews with 30 distributors and 20 end-users of portable diesel- and gasoline-powered generators in the Czech Republic.

Producer of insect and rodent control products seeking distribution partners in Ukraine, Poland and Russia

Completion: 2007 - 10
Target markets: PL&UA&RU
Objective: Identify and evaluate prospective distributors and prepare short profiles of local manufacturers of wooden mousetraps and fly ribbons as well as companies offering product registration services
Results: Our initial list of prospective partners consisted of 18 companies in Ukraine, 20 in Russia and 14 in Poland. After contacting and evaluating the entities, we recommended the client to proceed with in-market visits to meet the qualified prospects with confirmed interest in becoming a distribution partner. EasyLink was also requested to prepare detailed meeting itineraries and provide market support during the client’s trips to meet the prospects.

Designer and producer of ladies' clothing looking for sales outlets in Lithuania

Completion: 2007 - 10
Target markets: LT
Objective: A design and production company with 5 established ’own label’ women’s wear ranges aimed at the 35+ market enlisted EasyLink to locate prospective partners amongst department stores and other retail chains and major clothing outlets in Lithuania.
Results: The consultant pre-selected and approached 17 department stores as well as clothing retail chains and outlets in Lithuania and ascertained their level of interest in distributing ladies' clothing designed and produced by the client.

Maltese exporter of hand-painted ceramics exploring export opportunities in Poland and Russia

Completion: 2007 - 09
Target markets: PL&RU
Objective: Our client, a small-specialized producer of ceramics for home use and of design volcanic tables for gardens and homes, requested an arrangement of meetings with garden and kitchen product distributors and interior designers.
Results: EasyLink provided the client with comprehensive market research that identified potential buyers and partners; it resulted in 4 full days of meetings with customers in Poland and Russia.

Asian producer of facial masks evaluating the Czech market

Completion: 2007 - 02
Target markets: CZ
Objective: Our task was to assist a new-to-market supplier in evaluating market opportunities by providing a study outlining legal regulations, key market players (brands), existing distribution structure, market size and segmentation, customer behaviour (buying preferences, brand loyalty) and trends as well as providing recommendation.
Results: EasyLink developed an in-depth market research report based on personal and telephone interviews with market experts and key players, multiple store checks, quantitative end-customer survey and research of secondary resources such as publications and media. The report was delivered in printed and electronic format, and the key findings were discussed in detail during project presentation to the client.

U.K. supplier of sandals and slippers targeting the Czech market

Completion: 2006 - 12
Target markets: CZ
Objective: Identify and approach prospective wholesale partners
Results: EasyLink’s consultant initially compiled a list of over 50 companies active in the shoe wholesale and distribution, of which 19 pre-selected companies, primarily those involved at least partially in the distribution of slippers, were contacted in order to ascertain whether they constitute potential business partners for our client.

Analyzing the toothpaste market

Completion: 2006 - 12
Target markets: HU
Objective: Our task was to research and analyze the toothpaste market in Hungary.
Results: Through desk research, multiple store checks and license registrations check, the consultant in Hungary obtained detailed information on the 2.4 million-litter Hungarian toothpaste market and its key players - producers and distributors. The consultant also prepared an overview and profiles of all toothpaste suppliers with local manufacturing factories together with contact information of managers in marketing/production and exports.

Traditional U.K. manufacturer of household cleaning and hygiene products seeks partners in Hungary

Completion: 2006 - 10
Target markets: HU
Objective: Our task was to identify and interview potential distribution partners with a proven track record of selling major brand products to large supermarkets and hypermarkets including out-of-town retail parks as well as stores in downtown prominent locations.
Results: 18 companies were approached and evaluated.

Leading U.K. producer of steel office furniture and premium filing and storage products targets Ukraine

Completion: 2006 - 10
Target markets: UA
Objective: We were requested to ascertain market potential and identify suitable stock-holding distribution partners in Ukraine.
Results: EasyLink researched entities active in distribution, wholesale and manufacturing of office furniture in Ukraine and interviewed and evaluated a pool of 12 prospects. Four companies expressed interest in one-on-one appointments with the client.

Russia: Face-to-face appointments arranged

Completion: 2006 - 09
Target markets: RU
Objective: Following previous work done for this client the company provided the consultant in Russia with a list of 12 prospect retailers they wished to contact, qualify and arrange appointments with.
Results: Meetings were set up and arrangements for an interpreter made for our client’s three-day visit to Moscow and St. Petersburg in September 2006.

Designer of steam models seeking a partner in the Czech Republic

Completion: 2006 - 08
Target markets: CZ
Objective: Identify and approach prospective distribution partners for a U.K. supplier of steam and vintage models of locomotives, coaches and vans
Results: The consultant approached 18 companies involved in distribution/sale of train models and evaluated their interest in becoming an exclusive distributor in the Czech Republic. After presenting our findings, the client proceeded with a market visit. EasyLink prepared a detailed itinerary including meetings as well as logistics arrangements. In addition, the client was accompanied to the meetings to provide market support and interpretation assistance.

Identifying top 5 players in selected segments in the Czech Republic and Slovakia

Completion: 2006 - 08
Target markets: CZ&SK
Objective: EasyLink was contracted to deliver a list of 5 key players in 5 selected sectors and provide their financial data and estimated production shares.
Results: EasyLink identified 5 key players each in the electronics, copy paper, confectionery, games and toys, and alcoholic/soft drinks sectors and compiled and estimated data for each of the players on share of production, annual growth, and company revenues. This was done separately for the Czech Republic and Slovakia.

Garment manufacturer targets the Czech Republic and Hungary

Completion: 2006 - 07
Target markets: CZ,HU
Objective: Our client, a manufacturer of infants wear, toddlers and kids t-shirts and nightwear, ladies t-shirts and nightwear, required 2-stage assistance from EasyLink’s team. Initially, we were requested to prepare detailed profiles of garment importers/distributors including their procurement managers’ contact details and divide the companies into three separate categories specified by the client. Stage Two was dedicated to arranging business appointments with the companies' heads of buying teams or people in charge of procurement.
Results: In Stage One report, the client was provided detailed profiles of over 40 Czech and 20 Hungarian criteria-meeting companies. The client then short-listed the companies which he liked the most. The consultants then contacted them to evaluate their interest and set up meetings with the interested and qualified parties. The client visited the CEE market in August 2006; in the Czech Republic alone, he met with 11 prospective partners.

Manufacturer of laminates seeks assistance in the Czech Republic

Completion: 2006 - 05
Target markets: CZ
Objective: This project was designed as building up databases of 3 groups of partners - direct customers (large furniture manufacturers), distributors/wholesalers (supplying the product to smaller and medium-sized furniture makers), and architects/designers. The companies were to be identified and information obtained through desk research plus multiple interviews with branch experts, without contacting potential targets directly. In Stage Two, our task was to establish needs that the potential targets may have regarding client’s products - based on desk research and contacting the companies. We were asked to also advise the client how to best approach the top large accounts, how to get their attention and what to offer to them etc. Last but not least we were requested to analyze the distribution network of laminates and develop a database of potential partners.
Results: The client was very happy with our stage one results and immediately continued to stage two during which three key companies were interviewed in order to gather very detailed information on particular issues specified by the client.

Czech Republic: Compiling a database of pre-qualified prospects

Completion: 2006 - 02
Target markets: CZ
Objective: A producer of different wellness and relaxation music CDs that it delivers together with aromatherapy products wished EasyLink to compile a database of importers and distributors of CDs, aromatherapy, wellness, relaxation and yoga products.
Results: Altogether we profiled 18 companies (distributors of CD/MC/DVD, music media e-shops, yoga products and cosmetics, herbs and spices, scented sticks and books) we identified during desk research and telephone calls with retail chains, CD publishers and other companies as well as a visit to a specialized store.

Supplier of soft, washable slippers and suede moccasins targets Poland

Completion: 2006 - 02
Target markets: PL
Objective: Our U.K. client asked for assistance to identify Polish wholesalers already dealing in slippers and supplying major multiples. The company envisaged establishing a network of regional wholesalers, and wanted, as a first step, to concentrate on two major areas, i.e. Warsaw and Poznan (where the freight forwarder has depots).
Results: The consultant in Poland introduced the client and its line of slippers to 18 companies and evaluated their level of interest in direct negotiations. The client was presented with detailed profiles of all the prospective partners with confirmed interest.

Designer of unique hotel bedroom amenity equipment targets the Czech Republic

Completion: 2005 - 12
Target markets: CZ
Objective: As part of its worldwide market development efforts, our client would like to identify a distribution partner to cover the Czech market, with small to medium sized distributors being the primary targets.
Results: The consultant surveyed companies involved in distribution of hotel and gastronomic equipment and approached a total of 24 companies. EasyLink then scheduled meetings with 6 qualified partners interested and ready to discuss partnership.

In-depth analysis of sourcing opportunities in the Czech Republic and Slovakia

Completion: 2005 - 12
Target markets: CZ&SK
Objective: Our client (engaged in sales, marketing, manufacturing and sourcing of consumer products such as power tool accessories & hand tools, home décor products, kids outdoor products as well as kitchen, cleaning and storage items) wishes to analyze opportunities that exist for sourcing in Central and Eastern Europe and understand the trends at work in the region, how to succeed or what to avoid. The company believes that it can optimize its supply chain by engaging suppliers in both Asia and Central and Eastern Europe. Our main task was to provide clear answers and recommendation to the key questions: Is there an opportunity to source more in CEE? And why did the client’s competitors and clients go to CEE?
Results: The thorough reports we provided (close to a 100-page report in the Czech Republic and 70-page text for Slovakia) were based on an analysis of information from publicly available sources, press and branch catalogues and websites, public institutions and checks in stores of various format – from DIY to small retailers as well as interviews with market experts. The reports addressed a large number of issues, including an overview of the targeted industries and main market players, which companies have ventured into the given country and withdrawn and for what reasons, an overview of distribution channels and major distributors, joint-ventures, design and development capabilities of companies in the targeted industries. We then recommended particular branches for sourcing from the Czech Republic and Slovakia and identified particular partner companies.

Identifying and qualifying prospective distributors for an Irish supplier of souvenirs

Completion: 2005 - 10
Target markets: CZ
Objective: Our client, a specialised provider of global souvenir, gift and novelty solutions to retailers, wholesale distributors, importers and leading parks & attractions around the world, wished to identify potential business partners in the Czech Republic.
Results: Despite strong local production of gifts and souvenirs and resulting availability of very high quality products, EasyLink managed to identify 6 companies with expressed interest in meeting the client to discuss specific partnership opportunities and requirements. The client was also briefed about the souvenirs market – i.e. retailers focus on price rather than quality, high retail margin (100-250%!), limited space of gift shops in downtown Prague as well as foreign ownership of souvenir shops.

Leading Czech producer of labels and labelling machines travels to Bulgaria to build partnerships

Completion: 2005 - 10
Target markets: BG
Objective: EasyLink was commissioned to schedule meetings with prospective partners, i.e. wholesalers of stationary and office supplies (price labels, print labels, thermo labels, thermo transfer labels), dairies (soft and hard cheese), producers of chemicals such as car cosmetics, shampoos, detergents and motor oils, retail chains and producers of pharmaceuticals and alcoholic beverages. The client travelled to Varna as part of the business development mission led by the Region of South Moravia.
Results: The client’s regional manager was prepared a detailed meeting itinerary, which also included profiles of prospective partners keen to discuss specific opportunities for collaboration. Among other partners the client met with the largest retailer of electronics, office and telecommunication goods in the country.

Preparing a list of companies to be invited to our client’s stand at a major exhibition in Moscow

Completion: 2005 - 07
Target markets: RU
Objective: Our task was to compile a list of prospective invitees and prepare their profiles.
Results: The report we prepared for the client included profiles of over 30 pre-qualified invitees active in distribution, wholesale and retail of festive decorations. The Russian Christmas/Festive decoration market has adopted a new tradition of celebrating Catholic Christmas in addition to its "old" feast-days (such as Orthodox Christmas and New Year). As a result, the holiday period in Russia now lasts much longer than in Europe - from mid-December up to mid-January.

U.K. company seeking to outsource production to the Czech Republic

Completion: 2005 - 06
Target markets: CZ
Objective: EasyLink’s assistance was sought to identify suitable companies in the Czech Republic, interested in manufacturing the client’s product (multimedia loss prevention package) under licence.
Results: EasyLink selected and approached pre-qualified companies involved in injection moulding of plastic products with a partnership offer and evaluated their qualification and interest. The client was provided detailed profiles of seven prospects who were then requested to provide an RFQ based on drawings and samples provided by the client.

Cosmetics producer from Poland targets the Czech market

Completion: 2005 - 06
Target markets: CZ
Objective: EasyLink was requested, after getting to know the company and its products, to prepare an initial list of potential partners to be contacted over the phone and visited on-site and report to the client on the consultant’s choice of 3 to 5 best companies (seriously interested in cooperation and meeting the client’s criteria).
Results: 27 companies were identified and approached (3 site visits were undertaken) by the consultant. Meetings were arranged with the top 3 prospects. The client was provided with their profiles that included history and scope of their activities, size and geographical coverage, clients, producers/brands represented, history of their cooperation with foreign producers (experience in import/distribution), description of their attitude towards potential cooperation and the consultant’s assessment as to their strengths and weaknesses as a potential partner and financial information. The client was very happy with the meetings, and there was quite a big potential of starting cooperation with one of the companies.

Manufacturer of an extensive range of feminine disposable hygiene products seeks partners in Russia

Completion: 2005 - 01
Target markets: RU
Objective: EasyLink was commissioned to ascertain market opportunities for its client’s line of disposable maternity products and identify potential distribution partners in Russia with focus on partners located in/around Moscow.
Results: 17 companies were short-listed and 13 companies were contacted by phone for an interview with their managers regarding their qualification for and interest in partnership. The consultant provided them with a brief company description in Russian, also sending client’s product list. 7 companies expressed interest in further talks with the client.

Should a designer of unique hotel bedroom amenity equipment strive for finding a distribution partner in Russia?

Completion: 2005 -
Target markets: RU
Objective: Our first task was to find out whether there is legislation in place that requires product approvals in addition to the CE approvals. If this was the case, we needed to find out the likely cost of the approval process. In case additional approvals were necessary and costly, the client would look at other CEE markets. Based on the findings, we would proceed to identification of suitable distribution partners, concentrating our contact campaign in the greater Moscow area.
Results: The consultant carried out thorough desk research as well as interviews with market experts to outline the legislation and certification procedures.

Czech Republic: Selecting prospective distribution partners and providing company information and contact details

Completion: 2005 -
Target markets: CZ
Objective: A foreign manufacturer of specialist sound and music products commissioned EasyLink to identify prospective distribution partners and verify their contact information. The client sought a national distributor looking to develop and possibly invest in a new brand, selling complimentary professional sound brands and with capabilities to provide after sales service and warehousing facilities to stock a minimum quantity of products and with English-speaking staff.
Results: Altogether the consultant identified 28 prospective partners and provided their profiles including verified contact details.

Russia: U.K. manufacturer targets prospective distribution partners

Completion: 2005 -
Target markets: RU
Objective: A leading manufacturer of innovative products for environmental monitoring, quality control and research, with customers from the industrial, healthcare and life sciences markets commissioned EasyLink to identify a suitable partner based in Moscow but ideally with branch offices to cover the entire country.
Results: During the research phase the consultant pre-selected 27 companies that supply materials and equipment for chemical and medical laboratories as well as food-processing; all located in Moscow or the Moscow area. After detailed evaluation and interviewing, we identified 5 companies ready to meet the client and discuss opportunities to become distributors.

Mediating cooperation between a German furniture specialist and a local company

Completion: 2005 -
Target markets: CZ
Objective: Our task was to identify major office furniture suppliers and mediate collaboration with a German partner on participation in tenders for purchases of furniture by the leading large organizations in Germany. We were asked to negotiate with the companies up to a phase when the German client could close an agreement with selected partners in regards to commission for managing successful participation in the tenders.
Results: We identified a qualified partner and prepared the commission-based contract.

Producer of upscale fragrance products targets Poland

Completion: 2004 - 04
Target markets: PL
Objective: Our task was to identify and establish communication with potential representatives/customers in Poland, ideally specialized distributors (i.e. perfume distributors carrying complementary brands, not wholesalers of general cosmetic products) and/or companies with their own retail network (perfume shops).
Results: EasyLink’s consultant in Poland identified and approached all key retailers and retail chains of perfumeries selling luxury cosmetics. For this project, we focused on “opening doors for further contact”, rather than obtaining decisions regarding possible distributorship. The client was provided with detailed profiles and contact details of prospects interested in receiving a detailed offer (incl. price lists, marketing plan, capital expenditures required and samples).

Identifying local producers of sleds

Completion: 2004 - 03
Target markets: CZ + SK
Objective: Identify Czech and Slovak producers of sleds
Results: We presented detailed profiles of 2 Czech and Slovak producers including their contact information, turnover and employment data as well as certificates.

U.K. producer of steel office furniture seeking distributors in Hungary

Completion: 2004 - 03
Target markets: HU
Objective: Easylink was asked to assist in our client’s efforts to expand operations through market specific distributors.
Results: The consultant pre-selected and approached 20 relevant players – importers, distributors and wholesalers as well as catalogue companies, office furniture manufacturers and a furniture retail chain. The companies were presented with an offer and their qualification and interest in partnership were evaluated.

Leading U.K. manufacturer of bristle dartboards, steel-tip and soft-tip darts and components expanding into Russia

Completion: 2004 -
Target markets: RU
Objective: EasyLink was to ascertain the level of opportunity for client’s range of bristle boards and accessories as well as soft tip darts in Russia and identify potential partners.
Results: Altogether 12 prospective partners were approached and closely evaluated. 8 qualified and interested companies were recommended as prospective targets. In addition, contact was established with the National darts federation.

Diamond producer eyes the Czech market

Completion: 2004 -
Target markets: CZ
Objective: EasyLink was assisting a producer of loose diamonds who wished to identify keen and qualified wholesalers, producers and retailers of diamonds.
Results: We interviewed 33 pre-selected partners and provided the client with detailed company information and contact details of key managers.

Joint venture partner – background check

Completion: 2004 -
Target markets: SK
Objective: A U.K. supplier of indoor play areas for children asked EasyLink to carry out a background check of a prospective Slovak joint venture partner that would manufacture the low-tech components that the client could no longer produce competitively in its U.K. facility.
Results: The consultant in Slovakia searched the tax office, police and insurance registers as well as lists of bad payers. Moreover, the consultant identified two additional joint venture prospects meeting the client’s criteria.

UK producer of Fine Bone China and Tableware seeks partners in Romania

Completion: 2003 - 05
Target markets: RO
Objective: EasyLink was enlisted to identify relevant distributors/stockists in Romania that supply high-end retail with premium china, tableware or glassware and verify their interest in working with the client.
Results: We completed the assignment by presenting detailed profiles with verified contact details of 14 prospective partners. Romania is a well-known manufacturer and exporter of earthware & chinaware.

U.K. manufacturer of stationery targeting the Czech market

Completion: 2003 - 04
Target markets: CZ
Objective: Our client was looking at three potential customer sectors in the Czech Republic, thus bringing up the need to identify different distributors to cover these areas of interest, i.e. distributors to magazine publishers, distributors or wholesalers to the general office supplies sector and distributors to manufacturers of stationery items.
Results: We contacted 18 short-listed companies and identified 6 prospective distribution partners with confirmed qualification and interest in meeting the client to discuss specific partnership terms and conditions.

Czech Republic: Identifying and approaching distributors of fitness equipment

Completion: 2002 - 10
Target markets: CZ
Objective: Identify additional distribution partners for a leading manufacturer of fitness equipment
Results: EasyLink identified, evaluated and approached relevant partners experienced in distribution of equipment and products to the fitness and leisure market to confirm their interest in working with the client.

Project #2 for an Irish producer of stoves and street furniture

Completion: 2001 - 09
Target markets: CZ
Objective: EasyLink was asked to identify sourcing partners. Our steps included approaching the prospects to identify appropriate managers, providing technical specification and requesting RFQs as well as to evaluating the quotes.
Results: Out of 9 contacted companies, EasyLink confirmed 3 companies capable of delivering the required volume either ex-stock or at least within a reasonable period. The client was provided with report as well as quotes and brochures of the qualified sourcing prospects.

Assisting an Irish producer of stoves and street furniture

Completion: 2001 - 04
Target markets: CZ
Objective: Our client designs and manufactures state-of-the-art cast iron range cookers and stoves for both the Irish and export markets from its foundry in Ireland, and would like to identify new market opportunities for their product range in the Central and East European markets. EasyLink was requested to conduct market research to assess the market potential and market entry options for their stoves and cookers in the Czech Republic and identify prospective partners. Furthermore, we were requested to identify a sourcing and/or joint venture partner for their line of street furniture.
Results: The in-depth market study discussed issues such as market size, local production and foreign trade volumes, distribution channels, retail prices as well as promotional activities and identified the key players in the market of stoves as well as furniture. We further identified and interviewed 19 Czech manufacturers and 15 importers of stoves to evaluate their interest in co-operation with the client, via licence manufacturing or some other trade co-operation, including export representation through the client. We scheduled meetings with a total of 8 companies, a mixture of manufacturers and dealers.

Follow up work for a producer of canning jars

Completion: 2000 - 08
Target markets: CZ
Objective: In the spring of 2000 we were asked for a follow-up work to assist the client in closing a partnership deal.
Results: The consultant visited 11 stores and recorded findings related to ball jars as well as competitive products. We further carried out a detail background check of selected prospective partners that the client has selected; we used the services of a professional due diligence agency to provide some of the information requested. We further assisted the client in preparing a distributorship agreement. And already in November 2000, the client reported that their distributor has taken several truckloads of jars!

Identifying and approaching major wholesalers and distributors of glass products in the Czech Republic

Completion: 2000 - 02
Target markets: CZ
Objective: EasyLink’s task was to identify major importers/distributors of glass products and assess their interest in talking to a new supplier of canning jars.
Results: After carrying out the project in December 1999 and obtaining positive response we suggested to our client, a producer of jars, to proceed to a second stage and contact the companies and provide them with detailed information and arrange a visit to the Czech Republic to talk to selected prospective partners. The client took the market visit in January 2000 and met with 5 companies.

Analysis of the Czech market of work safety products for protection of respiratory systém

Completion: 1999 - 12
Target markets: CZ
Objective: EasyLink was requested to carry a thorough research and analysis of the Czech market.
Results: Our report addressed local production including profiles of key players, foreign trade, market size and distribution channels together with profiles of large, medium and small players. Further, we explored the end-user sectors that generate the most demand for respiratory system protection products.

Czech producer of glass nail files enters the markets in South Africa and USA, with major assistance by EasyLink

Completion: -
Target markets: USA+RSA
Objective: Our task was to identify exclusive distributors in USA and South Africa for patented glass nail products, already enjoying major sales success in other world markets.
Results: Together with the client we identified 2 key overseas markets with significant potential, yet not a well-established distribution structure that needed strengthening. We identified and approached relevant partners. Our effort resulted in actual first shipment of 1,000 nail files to South Africa within approximately three months and start of business negotiations with a distributor based in California.

EasyLink assists Argentina’s producers of wine, cosmetics and sweets

Completion: -
Target markets: CZ
Objective: Identifying and approaching prospective partners for Argentina's leading food producers
Results: EasyLink proactively identified, screened and initiated negotiations with prospective Czech distributors, wholesalers and retailers of wine, cosmetics and sweets.