Přeskočit na obsah Přeskočit na navigaci Přeskočit na navigaci

Customer Surveys

Quantitative and qualitative surveys – market position, growth strategy, customer satisfaction & behavior

  • Research of market opportunities (analysis of strategic potential and strategic gaps)
  • Consumer research (buyer preferences, attitudes, product evaluation, price sensitivity)
  • Retail research
  • Customer satisfaction and loyalty studies
  • Test-shopping (independent testing of retail chains)

Methodology of customer surveys

  • focus groups
  • in-depth interviews
  • mystery/test shopping
  • field research
  • retail research

Capacity and expertise

  • network of trained interviewers in Czech Republic, Slovakia, Poland, Russia
  • strict quality control standards
  • selection of respondents by standard methods
  • data processing by standard tools (SPSS software)
  • final report in printed and/or electronic format
  • presentation and interpretation of data and results in tables and graphs

Please send us details of your request and we will respond with a custom-tailored proposal and quotation.