Customer Surveys
Quantitative and qualitative surveys – market position, growth strategy, customer satisfaction & behavior
- Research of market opportunities (analysis of strategic potential and strategic gaps)
- Consumer research (buyer preferences, attitudes, product evaluation, price sensitivity)
- Retail research
- Customer satisfaction and loyalty studies
- Test-shopping (independent testing of retail chains)
Methodology of customer surveys
- focus groups
- in-depth interviews
- mystery/test shopping
- field research
- retail research
Capacity and expertise
- network of trained interviewers in Czech Republic, Slovakia, Poland, Russia
- strict quality control standards
- selection of respondents by standard methods
- data processing by standard tools (SPSS software)
- final report in printed and/or electronic format
- presentation and interpretation of data and results in tables and graphs
Please send us details of your request and we will respond with a custom-tailored proposal and quotation.