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Textile and apparel market research

In-depth study of the Czech textile & apparel market
Completion: 2009 - 04
Target markets: CZ
Objective: EasyLink was commissioned by the Embassy of India to explore the Czech textile and apparel market and deliver a professional in-depth business report providing detailed and valuable information on the market size and structure, key players (buyers, competitors, partners), market trends, opportunities and challenges as well as in-depth analysis and key recommendations.
Results: In preparation of this close to 70-page report, we combined a multitude of resources and methods - primary resources such as interviews with market players and experts, field research and store checks as well as secondary resources (specialized publications, legislation, official reports, trade registries, third-party reports, subscription-based company directories and media archives). Our findings show the Czech textile and apparel sector has undergone major restructuring and had to re-focus its core activities towards technical textiles, special textile products/clothes or interior textiles. The combined turnover of technical textile producers greatly exceeds the turnover of apparel manufacturers (USD 2,300 million versus USD 400 million).
   

U.S. manufacturer of webbing and tapes seeking local buyers
Completion: 2009 - 02
Target markets: CZ&PL
Objective: A U.S. producer of webbing, tapes, elastic and woven ropes and tubes for special applications, e.g. thermal suits, enlisted our assistance to identify prospective customers in the Czech Republic and Poland and evaluate their interest in sourcing.
Results: The consultants identified and approached producers of equipment and gear for fire fighters as well as the military to introduce the client and its products, and evaluated the prospective partners' overall business qualification as well as interest in direct communication with the client regarding sourcing opportunities.
   

Apparel producer eyeing local partners
Completion: 2008 - 11
Target markets: CZ
Objective: A U.S. producer of apparel from unique silver coated fibre for hunting, outdoor activities and tactical/military missions commissioned EasyLink to identify prospective retailers and carry out interviews with their product managers to assess interest in sourcing from the client.
Results: We interviewed product managers of all specialized outdoor equipment retailers in the Czech Republic to evaluate their qualification and interest as well as provide information on their procurement practices.
   

Partner search for a manufacturer of baby slings and skid pants
Completion: 2008 - 07
Target markets: CZ
Objective: Our task was to identify prospective partners amongst companies dealing with children clothing and accessories.
Results: The consultant initially provided the client with a list of pre-selected potential partners. Subsequently, the consultant approached the short-listed companies by phone to provide detailed information and outline future co-operation. Our partner search initiatives resulted in 7 companies interested in direct talks. The final report included detailed profiles of all the top candidates.
   

Well-known international apparel manufacturer looking for a retail partner
Completion: 2008 - 03
Target markets: CZ
Objective: A foreign apparel manufacturer and retailer operating several brands enlisted our assistance to identify appropriate contact people within companies meeting very specific criteria.
Results: EasyLink's consultant identified a total of 19 relevant partners meeting the client's criteria (capable of communicating in English, operating multiple apparel retail stores in the Czech Republic, with access to premium retail real estate and experience in fashion merchandising and marketing as well as international brand management) and provided contact details of managers in charge of business development negotiations.
   

Market research of the retail network of men's clothing in Moscow and Kiev
Completion: 2007 - 12
Target markets: RU&UA
Objective: A Turkish producer of men's clothing and scarves commissioned EasyLink to prepare a detailed study of the retail network pertaining to the client's products in Moscow (Russia) and Kiev (Ukraine).
Results: EasyLink prepared 2 final reports, about a 50-page report per country (findings obtained mainly through desk research and presented in MS Word format), covering e.g. purchasing power, distribution channels and overview of outlets and stores, fashion market data and customer profiles and behaviour. The consultants also carried store checks and interviewed store owners/top managers (6-8 per country); findings obtained during this part of the project were presented in MS PowerPoint format. EasyLink's consultants in Russia and Ukraine then travelled to Istanbul to present their findings and participate in strategic evaluation of the project and to recommend the course of action for the client.
   

Family-owned textile wholesaler from the U.K. seeks customers in Poland
Completion: 2007 - 07
Target markets: PL
Objective: Our client deals in stock lots, ends of line and remnants purchased direct from fabric manufacturers all over the world, particularly the Far East, and requested our assistance with identification of customers in Poland.
Results: We focused on two potential customer groups, including fabric retailers (multiples) and wholesale fabric distributors selling to retailers. Out of 25 companies screened and 19 directly contacted, 4 companies confirmed interest in discussing partnership, with additional companies expressing preliminary/conditional interest.
   

Evaluating distributors of golf clothing and equipment in the Czech Republic
Completion: 2005 - 12
Target markets: CZ
Objective: A U.K. company was looking for a distribution partner for its range of men's and women's golf clothing - a company already selling sports clothing, equipment or golf products into retail sports outlets and/or golf pro-shops/clubs. As part of the work, we were asked to verify the most direct route for clothing into the Czech golfing community.
Results: We identified and approached 14 companies already involved in distribution of golf clothing and equipment. We provided their top management with brochures so they could evaluate the client's product range in detail. Most companies operate one or more retail stores and import and distribute one or more brands of golf clothing and/or golf equipment. Interviews with the prospects confirmed that the Czech golf market is rather small and saturated (17-19 thousand end customers). The consultant prepared a detailed two-day itinerary consisting of 4 appointments with companies that expressed interest in discussing potential cooperation. Two of the keen prospects were the leading Czech distributors.
   

Preparing a database of qualified agents in Romania
Completion: 2005 -
Target markets: RO
Objective: Our client, a company with 50 years of experience in supplies of a wide range of high quality yarns for producers of woven and knit textiles and a worldwide distribution network with agents in 28 countries, was looking for agents in Romania.
Results: EasyLink identified 20 prospective partners and after verifying their company information and contact details we prepared their profiles using MS Access database.
   

U.K. design and distribution company for ladies' and men's fashion targets the Czech market
Completion: 2004 - 05
Target markets: CZ
Objective: EasyLink was requested to identify and verify activities of potential agents/distributors for ladies' and men's knitwear, t-shirts, outerwear, casual and leisure wear (including school wear) experienced in deliveries to retailers, especially large retail groups or interested in merchandising the goods.
Results: As per the clients' request, we compiled MS Access database of 24 companies with verified company and contact details.
   

Follow up project - Identifying suppliers of sport pants and jackets in Ukraine
Completion: 2004 - 02
Target markets: UA
Objective: After our recent project done on behalf of one of the leading Czech suppliers of athletic gear we were requested by this client to search for prospective contractors for production of sports jackets and pants. The prospective partners were to meet a number of criteria - be already producing pants and jackets, have a capacity to produce at least 20,000 pairs of pants and 10,000 jackets annually and have experience with certain materials (coated nylon, 100% cotton, fleece and elastic technical materials).
Results: EasyLink identified a pool of prospective contractors meeting the required criteria and keen to collaborate and presented the client with their detailed profiles including filled questionnaires confirming their qualification and capabilities.
   

Czech producer of sport/outdoor apparel looking for suppliers in Turkey
Completion: 2004 - 02
Target markets: Turkey
Objective: We were asked to identify, contact and gather feedback from Turkish suppliers of cotton t-shirts.
Results: EasyLink's consultant identified 25 potential suppliers who complied with our client's requirements. The selected companies were directly approached and asked to provide information on production capabilities and delivery conditions.
   

U.K. company seeking trade partners in the Czech Republic
Completion: 2004 -
Target markets: CZ
Objective: A manufacturer of modern and classic decorative and upholstery fabrics, wall coverings and accessories wishes to develop two brands of their products - collection of furnishing fabrics and of exclusive fabrics. EasyLink is asked to identify potential trade partners, preferably with an established nationwide distribution and already selling complimentary home furnishing.
Results: We recommended the client to contact 25 prospective companies; we provided their verified company and contact information.
   

In-store interviews in selected Nike shops in Prague and Bratislava
Completion: 2003 - 12
Target markets: CZ + SK
Objective: EasyLink was commissioned to carry out face-to-face customer interviews in selected Nike stores.
Results: EasyLink consultants (with store managers aware of our activity) interviewed customers for 3 full days in each of the two cities. The structured interviews were conducted with customers leaving the stores; they were asked a total of 25 questions pertaining to their purchasing behaviour, store awareness/familiarity and their shopping experience. Altogether we conducted close to 500 interviews. Interview entries were recorded in MS Excel spreadsheets.
   

Identifying prospective distributors and verifying their contact information
Completion: 2003 - 10
Target markets: CZ
Objective: In the fall of 2003 EasyLink received an order for search and verification of prospective agents and/or distributors of flame retardant fabrics for interior furnishings. Our client, a German producer of EU-accepted flame retardant polyester for interior furnishings, wished to find a partner in the Czech Republic that either had a business supplying the contractor sector (offering goods for hotels/restaurants/cinemas) or acted as an interior designer. The client also provided us with a list of 11 companies that he wished not to be contacted.
Results: Our Access database included verified company details of 25 prospects across various segments related to our client's business, and of different sizes and focus. The client found our report "highly professional and living up to all expectations."
   

Identifying top 10 footwear wholesalers and retailers
Completion: 2003 - 08
Target markets: CZ
Objective: Our task was to identify 10 largest wholesalers and key retail chains for footwear.
Results: EasyLink's consultant identified the top wholesalers/retail chains and investigated distribution channels and ways to market.
   

Irish producer of towels seeking manufacturing partners in the Czech Republic
Completion: 2000 - 06
Target markets: CR + SK
Objective: Our client has been providing a wide range of luxury towels and bathrobes to leading hotels and major organisations throughout the world. Easylink was commissioned to identify suitable towel manufacturing sources that can supply the client with quality product at competitive price levels.
Results: EasyLink identified and approached the leading towel producers in the Czech Republic to assess their capabilities and readiness in collaboration with the Irish company. Altogether 5 meetings were arranged.
   

Irish weaver and finisher of wool blankets, rugs and scarves targeting the Czech and Slovak markets
Completion: 2000 - 06
Target markets: CR + SK
Objective: EasyLink was commissioned to schedule meetings with qualified and keen woollen yarn spinners (yarn count 2mm to 13 mm) and garment makers (ladies and men jackets).
Results: During his 3-day visit to Bratislava and Prague in June 2000, the client held face-to-face appointments with 11 potential business partners.
   

Assessing interest of upholstery distributors in sourcing from the client
Completion: 1997 - 12
Target markets: CZ
Objective: A leading manufacturer of woven upholstery fabrics for residential furniture markets in the U.S. and abroad wished to be introduced to major distributors of upholstery in the Czech Republic.
Results: EasyLink compiled profiles of 9 largest players (all confirmed interest in direct discussion with the client to address e.g. prices, minimum order volumes and delivery terms). During the contact phase, we provided their managers with client's promotional materials.
   

Partner search in the Czech Republic
Completion: -
Target markets: CZ
Objective: A U.S. producer of gel soles requested EasyLink to identify and approach customers.
Results: EasyLink pre-selected and approached potential partners and provided the key candidates with samples to assess the potential for collaboration.
   


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Textile market research in Central & Eastern Europe
Would you like to understand and estimate the market potential for textile and apparel in the CEE region? EasyLink provides professional expertise in strategic market research, market intelligence, competitive intelligence, market size analysis and market potential evaluation, competitive landscape and distribution structure study, identification of new customers and potential partners etc. Please contact us to discuss how we can assist your business objectives in export, marketing or sourcing.


Customer Search & Partner Search in Central & Eastern Europe
Are you seeking textile, apparel, clothing distributors, agents or buyers in Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Russia? We are experienced experts in search, identification, screening and pre-selection of business partners in Central & Eastern Europe, ranging from distributor search to profiling of prospective customers and identifying specific business opportunities; we assist our clients with sourcing in emerging markets and low-cost markets in the CEE region.